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    Course start: September 2026

    10 courses + 4 mini-courses + Complete Academy for animal professionals who take their business seriously.

    Self-paced video courses from 29 years of practice – from Pricing to Marketing to AI. Available anytime.

    Buy directly, no waiting list
    Buy now – immediate access to all individual courses
    Buy now = these bonuses included for free
    • 30-min strategy call with Michael personally (Value 199 €)
    • Instant access after payment – no waiting, no live session
    • Access incl. all future updates
    • 289-page workbook with all templates (terms, withdrawal, launch emails, pricing)

    🎙️ Ask Laura live: "Is this course worth it for me?" — voice demo bottom right ↘

    The course "My Course, My Business — The Workbook" (12 chapters, 3 appendices, 289-page PDF + 277 lessons in the learning center, 199 €) is available right away. All individual courses are purchasable directly – access immediately after payment.

    Michael Lederer
    29 years of practice · Your trainer

    In short

    On this page you'll find all online courses and workbooks from Schnauze.Digital for animal professionals and petfluencers: from the foundation for starting your business to marketing, pricing, legal basics and AI, right up to your own online course. You learn at your own pace, access starts immediately after payment.

    The #1 problem in animal professions: "What am I worth?"

    It's rarely a lack of technical skill – it's pricing, positioning, marketing and confidence. That's exactly where these courses come in. From someone who has been building real businesses for 29 years – not just talking about it.

    Not a theorist – one of you

    I'm a graduate business administrator, but just as much a licensed dog trainer (§11) and certified mantrailing trainer. At home I have two dogs of my own: Heath terrier Petra and my Hanoverian hound Siegfried – both actively working in search and rescue. I know everyday training, client conversations and price discussions – not from books, but because I deal with them myself.

    29 years of practice

    Real cases, no theory. From dog schools to vet practices.

    Your pace

    Self-paced videos – available anytime, access immediately after payment.

    Workbooks included

    No listening and forgetting – every course comes with a workbook & templates.

    Proven – not reinvented

    These courses have already been sold over 600 times

    As a former managing director and lecturer at a large academy for animal professionals have tested, refined and perfected the content of these courses over years with hundreds of animal professionals across Germany, Austria and Switzerland. What you get here is not a theoretical experiment – it's proven methodology with a verifiable track record.

    600+
    course seats sold
    4.8 / 5
    avg. rating
    92 %
    would recommend
    3 years
    field-tested content

    "I finally understood why pricing was so hard for me. After the pricing module I raised my hourly rates by 35 % – and not a single client walked away."

    Sabine M.
    Dog trainer, Bavaria

    "Michael doesn't just explain theory, he shows exactly what to do. The workbooks are worth their weight in gold. I doubled my bookings within 6 weeks."

    Tobias K.
    Animal physio, Vienna

    "The referral course changed my business. I now get 3–4 inquiries a week from word of mouth alone – without spending a cent on ads."

    Jana R.
    Animal naturopath, North Rhine-Westphalia

    "I was skeptical about the price. After the first two modules it was clear: it's worth every euro. Finally someone who really understands the animal industry."

    Markus W.
    Dog school, Styria

    "Hands-on, honest, no nonsense. Michael speaks plainly and shows what works – and what doesn't. Exactly what I needed."

    Lisa H.
    Animal psychologist, Hamburg

    "Best investment since I went self-employed. The AI course modules saved me 10+ hours of admin a week. Highly recommended."

    Daniel S.
    Animal photographer, Switzerland

    The 10 courses + 4 mini-courses + Complete Academy

    Buy each course individually – or save ~30 % with the Complete Academy. Purchase, access and invoicing happen automatically.

    99 Tips for your animal-profession self-employment
    8 modules · 99 tips · PDF (59 pages)

    99 Tips for your animal-profession self-employment

    99 tips for 1 €: a practical PDF guide with 8 modules, 99 tips and 99 immediate actions – drawn from building an animal academy and 28 years of growth & business development. Download right after purchase.

    • Resolve self-worth & limiting beliefs
    • Get your first clients without cold-calling
    • Marketing & visibility, condensed
    • Raise your prices, build packages
    • Systematize repeat clients & referrals
    • Tools & AI that actually save time
    1 €one-time
    View contents
    Mini-course
    Your first 10 clients in 90 days
    Mini-course · 13 weekly plans · PDF (29 pages)

    Your first 10 clients in 90 days

    Mini-course for 7 €: the 90-day sprint from zero clients to a fully booked quarter – 13 weekly plans, 5 ready-made scripts, a client tracker and a 90-day review. PDF right after payment.

    • Day 0: three numbers, one offer, one sentence
    • Phase 1: become visible (Google, pilots, partners)
    • Phase 2: trust (first conversation, reviews, guide)
    • Phase 3: system (weekly routine, 50 € ad, quarter 2)
    • 5 scripts: pilot offer, partner, first conversation, follow-up, review
    • Client tracker + 90-day review, printable
    7 €one-time
    View contents
    Mini-course
    The sales conversation in animal professions
    Mini-course · 6 modules · PDF (60 pages)

    The sales conversation in animal professions

    The sales conversation in animal professions – mini-course for 7 €: from the first "What does it cost?" to the booking – no pressure, no discounts. 6 modules, 20 objections with ready-made answers for 8 animal professions. PDF right after payment.

    • Mindset: the four fears that make you small in a conversation
    • From inquiry to appointment: DM, call, form, on-site
    • The first conversation in 20 minutes – four blocks, clear questions
    • The 20 most common objections with word-for-word answers
    • Following up, accepting a no, announcing a price increase
    • Difficult conversations: emotions, bite incidents, method conflicts
    7 €one-time
    View contents
    New
    Get found: website, Google profile, local search
    Mini-course · 6 modules · 26 lessons · in the learning center

    Get found: website, Google profile, local search

    Mini-course for 17 €: where owners actually search – and how you show up when they do. Google Business Profile, a website that books, local SEO for DE/AT/CH and the new AI search. Immediate access in the learning center.

    • An owner's search path: from problem to appointment
    • Complete Google Business Profile – category, services, photos, reviews
    • The website that books: five pages, one button, required pages
    • Build it yourself with Claude Design – prompt chain, hosting, domain
    • Local SEO for DE, AT and CH: search terms, location pages, directories
    • AI search 2026: appearing in AI Overviews, ChatGPT and Perplexity
    17 €one-time
    View contents
    Mini-course
    The vet practice as a partner
    Mini-course · 6 modules · PDF (40 pages)

    The vet practice as a partner

    Vet-practice course for 7 €: the most important referral source in animal professions – and the one most people never approach. 6 modules, 4 scripts, 5 templates, a 90-day plan for DE, AT and CH. PDF right after payment.

    • Why a practice referral beats any ad – and who decides at the front desk
    • Boundaries and law: vet reservation, professional code, no commissions (DE/AT/CH)
    • The way into the practice: choosing, approaching, the 15-minute conversation
    • Everyday use: referral form, feedback, communication rules, data protection
    • Expanding: waiting-room talk, joint campaigns, clinics, multiple practices
    • Profession by profession: physio, nutrition, training, naturopathy, boarding, grooming, cat, horse
    7 €one-time
    View contents
    Foundation: Start your animal business
    14 chapters · 238 lessons · Workbook

    Foundation: Start your animal business

    In 14 chapters you'll work through vision, business plan, legal basics, pricing, marketing and your next steps for your animal business. Includes over 60 workbook tasks and ready-made templates. Legal content reflects the September 2026 legal status for DE, AT and CH.

    • Clarify your toward- and away-from motivation
    • Business plan, USP & market analysis
    • Eisenhower, Pomodoro, time-blocking
    • Finances, taxes, liquidity buffer
    • Marketing mix & referral system
    • Scaling, risk & team building
    149 €one-time
    View contents
    New
    Legal & GDPR for animal professionals
    7 modules · 73 lessons · 11 templates

    Legal & GDPR for animal professionals

    The deep dive for legally compliant work in animal professions: GDPR/revDSG, terms & conditions, contracts, photo and marketing law – with copy-ready templates for AT, DE and CH.

    • Professional liability & permit requirements
    • GDPR/revDSG consent & deletion workflow
    • Legal notice, privacy policy & cookie banner
    • Terms & conditions and sample contract (AT/DE/CH)
    • Photo, newsletter & marketing law
    • Bogus self-employment & employment
    27 €one-time
    View contents
    Pricing & positioning for animal professionals
    7 modules · 2026 edition · 99 €

    Pricing & positioning for animal professionals

    Pricing & positioning for animal professionals: calculate costs, target income and billable hours properly, position yourself clearly, build packages and subscriptions – plus a bonus of ready-made sales arguments, objection answers and a phone script. Online course for 99 € with immediate access.

    • Calculate your minimum hourly & daily rate
    • Positioning: niche, USP, price-value matrix
    • Packages, subscriptions & price architecture
    • Bonus: sales arguments & objection answers
    99 €one-time
    View contents
    Email marketing for animal professionals
    6 modules · 25 lessons · 79 €

    Email marketing for animal professionals

    Email marketing course for animal professionals for 79 €: 6 modules, 25 lessons, templates & workbook exercises. Start legally compliant, write subject lines, build automations – available immediately in the learning center.

    • Start legally compliant (GDPR & consent)
    • Subject lines that get opened
    • Hook → value → proof → CTA
    • Sequences & automation
    79 €one-time
    View contents
    Social media with bite – social media course for animal professionals
    6 modules · 143 lessons · 79 €

    Social media with bite – social media course for animal professionals

    Social media with bite (2026 edition): the complete social media course for dog trainers, animal physios, animal naturopaths, pet care and more. 6 modules, 143 lessons, 60+ pro-tip pages, 6 workbooks and a complete toolbox. Immediate access in the learning center for 79 €.

    • Choose two platforms instead of being half-present everywhere
    • Content system: reels, carousels, stories, editorial calendar
    • Social SEO, collaborations & local visibility
    • Ads from 50 €, metrics & legal basics for 2026
    79 €one-time
    View contents
    Referral marketing & partner networks for animal professionals
    6 modules · 35 lessons · 79 €

    Referral marketing & partner networks for animal professionals

    Referral marketing & partner networks for animal professionals: systematically build wow moments, customer testimonials and Google reviews, launch a legally compliant referral program, build partner networks with vets, shops and colleagues, and automate it all. Online course for 79 € with immediate access in the learning center.

    • Wow moments & customer testimonials in five formats
    • Google reviews: a routine, not a coincidence
    • Referral program incl. legal framework
    • Partner networks, trade instead of commission & affiliate
    79 €one-time
    View contents
    New
    Storytelling in animal professions
    8 modules · 89 lessons · 6 templates · in the learning center

    Storytelling in animal professions

    Why facts don't sell – but stories do. From your founding story to customer stories to the sales conversation: 30 story ideas, 25 hooks, 20 subject lines and a story calendar. Immediate access in the learning center.

    • Your founding story in three acts – with a turning point
    • Customer stories that sell – legally sound
    • Six story formats: brand story, fail story, vision story & more
    • A 30-second story for short videos – and your about page
    • 25 hooks, 30 story ideas, 20 subject lines to copy
    • Tell your price instead of justifying it – storyselling without manipulation
    39 €one-time
    View contents
    Thriving with AI in the animal business
    6 modules · 71 lessons · 79 €

    Thriving with AI in the animal business

    The complete AI course for animal professionals, 2026 edition: tools, prompting, marketing, everyday training, automation and legal basics – with 60+ copy-ready prompts and workbook exercises in every module.

    • 60+ ready-made prompts to copy
    • Training plans & reports by dictation
    • Build a marketing funnel with AI
    • GDPR & the 2026 EU AI Act
    79 €one-time
    View contents
    Best Value
    Complete Academy for animal professions
    All courses · ~40hComplete Academy

    Complete Academy for animal professions

    All 12 courses incl. all mini-courses at a reduced price – the complete animal-professional curriculum from founding to AI. Includes the Template Vault: 62 templates for animal professions (contracts, emails, scripts, forms) at no extra cost. One price, access immediately after payment.

    • All 12 courses (8 main courses + 4 mini-courses)
    • Save 133 € compared to buying individually
    • 🎁 Bonus (0 €): Template Vault – 62 templates, scripts & prompts
    • Access immediately after payment & updates
    • Bonus: live Q&A calls once per quarter
    Individually
    643 €
    Bundle price
    497 €
    My Course, My Business workbook – PDF blueprint for your own online course
    Course · 16 modules

    My Course, My Business — The Workbook

    The 289-page workbook with 12 chapters and 3 appendices as a course in the learning center — the complete blueprint for your first online course. Unlocked immediately after payment.

    • 16 modules with 277 lessons in the learning center
    • DACH law: terms & conditions, withdrawal, data protection
    • Templates for launch emails & sales page
    • Buy once, keep forever
    Buy now – 199 €
    Becoming a successful petfluencer – workbook for dog content creators
    Course · learning centerExtra

    Becoming a Successful Petfluencer — The Workbook

    For anyone who wants to turn their dog, cat or other animal into a little star. 327 lessons from 346 workbook pages, 19 modules, 7 income streams – in the learning center.

    • 327 lessons in the learning center + workbook PDF (346 pages)
    • 19 modules from your first post to your first collaboration
    • 7 real income streams for petfluencers
    • One-time 27 €, access immediately after payment
    Buy now – 27 €

    All courses handwritten, but proofread by AI.

    Wall of Love

    26+ animal professionals. One mission.

    Real voices from the field – dog trainers, vets, physios and more. Filter by your profession to see how it's going for your colleagues.

    5 new inquiries

    „Finally someone who doesn't just talk theory but knows how daily life in a dog school really works. After module 3 I had my first 5 inquiries thanks to the new positioning."

    SM

    Sandra M.

    Dog trainer · Linz, Oberösterreich

    Price +55 %

    „The board meeting with Nina opened my eyes. I raised my prices by 55 % – and get MORE clients than before. The website now shows my value."

    LB

    Lisa B.

    Dog trainer · Salzburg

    +3 bookings / week

    „Since the AI assistant answers my calls, I don't miss a client anymore. Last week 3 new bookings came in that I would otherwise have lost – because I was in training."

    SK

    Sandra K.

    Dog trainer · München

    3× visibility

    „Viktor gave me a roadmap, Marco built the marketing strategy. And the website now brings in clients who had never heard of me before."

    CL

    Christine L.

    Dog trainer · Innsbruck

    0 missed inquiries

    „Inquiries used to sit around for days. Now everyone on the team has instant access and knows what to do. Appointments get confirmed automatically – I don't have to chase anything by phone anymore."

    LK

    Lisa K.

    Dog school owner · Niederösterreich

    Hourly rate +40 %

    „I thought pricing was a gut-feeling thing. Wrong. After the module I knew what my hour was worth – and that my old prices were a joke."

    DH

    Daniela H.

    Mantrailing trainer · Graz

    „The course is condensed like no other. Not 50 hours of video, but directly actionable chunks. Exactly what I can manage alongside my 30 training hours a week."

    MT

    Michaela T.

    Dog trainer (licensed, §11) · Wien

    0 price discussions

    „Finally no more price negotiations on the phone. I point to the website and clients book at full price. Before, I used to make myself small every time."

    ER

    Elena R.

    Puppy trainer · Hamburg

    −70 % phone load

    „We no longer lose calls when the practice is full. The AI assistant pre-qualifies and our vet nurse only gets put through real emergencies and appointments."

    DM

    Dr. Martin H.

    Vet, practice owner · Linz

    14 applications / 6 weeks

    „Finally applications from vet nurses who actually fit. The employer-branding package was worth its weight in gold – we had 14 qualified applications in 6 weeks."

    DA

    Dr. Anja W.

    Veterinarian · München

    −12 h / week

    „I was on the edge of burnout. The board forced me to honestly look at our structures. Today I work 12 hours less per week and earn more."

    DS

    Dr. Stefan G.

    Veterinarian · Bern

    Reachable 24/7

    „The digital receptionist takes calls in the evening and on weekends. Pet owners book directly, without anyone having to pick up the phone. A game changer for a small-animal practice."

    DJ

    Dr. Julia P.

    Small-animal vet · Köln

    „Finally I don't have to ask every day: 'Who called Mrs. Huber back?' The dashboard shows me everything. I can focus on my patients."

    DS

    Dr. Stefan R.

    Owner, animal naturopathic practice · Wien

    „The course doesn't just show how to price – but also how to enforce it within the team. My assistants now confidently present the new prices."

    DK

    Dr. Karin M.

    Veterinarian · Stuttgart

    +5 clients / month

    „The automatic follow-up alone brought us 5 new clients in the first month who would otherwise have been lost. The system pays for itself."

    MW

    Markus W.

    Owner, animal physiotherapy practice · Oberösterreich

    2 h time saved / day

    „My clients don't notice they're talking to an AI. The qualification is top-notch – I only get inquiries that really fit."

    JM

    Julia M.

    Dog physiotherapist · München

    0 missed calls

    „Laura answers every call – even when I'm mid-treatment. No client gets lost anymore. Mia posts three times a week on Instagram. I don't have to do anything."

    TM

    Thomas M.

    Animal physiotherapist · Zürich

    „I was skeptical because I'd already bought many online courses. This one is different – honest, compact, and tailored to animal professions instead of generic coach material."

    PK

    Petra K.

    Animal physiotherapist · Bern

    60 % via referrals

    „The referral module was my aha moment. I built a simple system – now 6 out of 10 new clients come through referrals instead of ads."

    NF

    Nadine F.

    Animal physio & osteopath · Frankfurt

    „Michael is a practitioner through and through. No bullshit bingo, just templates I could use that very same evening. Exactly what our industry needed."

    TR

    Tobias R.

    Animal naturopath · München

    14 new clients / month

    „I was the last one to believe in something like this. But Laura on the phone – that convinced me. From 2 to 14 new clients per month. In 2 weeks."

    KH

    Klaus H.

    Animal naturopath · Stuttgart

    Google top 3

    „I didn't know I was a premium salon – until the board told me. Now rank 3 on Google for 'dog salon Vienna'. New clients come on their own."

    SG

    Sandra G.

    Dog groomer · Wien

    Revenue × 2

    „Jonas showed where clients drop off. Nina raised the price. And the website now sells what I can do – not what I cost. Revenue doubled."

    MS

    Michael S.

    Horse coach · München

    38 h instead of 60 h / week

    „For the first time in 4 years I had a weekend off. The board showed me I was working below my value. Laura and Felix handle the rest."

    MM

    Markus M.

    Nutrition consultant · Linz

    ROI in 2 weeks

    „ROI after 2 weeks. The first new-client booking alone refinanced the setup. Absolutely recommended for every animal professional."

    MB

    Markus B.

    Horse coach · Salzburg

    100 % automated

    „Appointment booking runs fully automatically. I come in in the morning and already have appointments in the calendar – without having to pick up the phone."

    LF

    Lisa F.

    Animal nutrition consultant · Berlin

    Prices

    Start from 27 € – or get everything at once

    Entry
    199 €
    Workbook "My Course, My Business" · PDF right away
    Individual course
    79–149 €
    One topic, fully covered · access immediately after payment
    Complete Academy
    497 €
    All courses · instead of 630 € individually

    Everything is a one-time payment, no subscription. Access to all individual courses immediately after payment.

    Secure payment via StripeInstant access after paymentAccess immediately after payment, incl. updatesNo subscription, no follow-up costs
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