„Finally someone who doesn't just talk theory but knows how daily life in a dog school really works. After module 3 I had my first 5 inquiries thanks to the new positioning."
Sandra M.
Dog trainer · Linz, Oberösterreich
Self-paced video courses from 29 years of practice – from Pricing to Marketing to AI. Available anytime.
From foundation & pricing to email and social media marketing to AI as a co-trainer – from 29 years of practice. Self-paced video courses, available anytime.
🎙️ Ask Laura live: "Is this course worth it for me?" — voice demo bottom right ↘
The course "My Course, My Business — The Workbook" (12 chapters, 3 appendices, 289-page PDF + 277 lessons in the learning center, 199 €) is available right away. All individual courses are purchasable directly – access immediately after payment.
On this page you'll find all online courses and workbooks from Schnauze.Digital for animal professionals and petfluencers: from the foundation for starting your business to marketing, pricing, legal basics and AI, right up to your own online course. You learn at your own pace, access starts immediately after payment.
It's rarely a lack of technical skill – it's pricing, positioning, marketing and confidence. That's exactly where these courses come in. From someone who has been building real businesses for 29 years – not just talking about it.
Not a theorist – one of you
I'm a graduate business administrator, but just as much a licensed dog trainer (§11) and certified mantrailing trainer. At home I have two dogs of my own: Heath terrier Petra and my Hanoverian hound Siegfried – both actively working in search and rescue. I know everyday training, client conversations and price discussions – not from books, but because I deal with them myself.
Real cases, no theory. From dog schools to vet practices.
Self-paced videos – available anytime, access immediately after payment.
No listening and forgetting – every course comes with a workbook & templates.
As a former managing director and lecturer at a large academy for animal professionals have tested, refined and perfected the content of these courses over years with hundreds of animal professionals across Germany, Austria and Switzerland. What you get here is not a theoretical experiment – it's proven methodology with a verifiable track record.
"I finally understood why pricing was so hard for me. After the pricing module I raised my hourly rates by 35 % – and not a single client walked away."
"Michael doesn't just explain theory, he shows exactly what to do. The workbooks are worth their weight in gold. I doubled my bookings within 6 weeks."
"The referral course changed my business. I now get 3–4 inquiries a week from word of mouth alone – without spending a cent on ads."
"I was skeptical about the price. After the first two modules it was clear: it's worth every euro. Finally someone who really understands the animal industry."
"Hands-on, honest, no nonsense. Michael speaks plainly and shows what works – and what doesn't. Exactly what I needed."
"Best investment since I went self-employed. The AI course modules saved me 10+ hours of admin a week. Highly recommended."
Buy each course individually – or save ~30 % with the Complete Academy. Purchase, access and invoicing happen automatically.
8 modules · 99 tips · PDF (59 pages)99 tips for 1 €: a practical PDF guide with 8 modules, 99 tips and 99 immediate actions – drawn from building an animal academy and 28 years of growth & business development. Download right after purchase.
Mini-course · 13 weekly plans · PDF (29 pages)Mini-course for 7 €: the 90-day sprint from zero clients to a fully booked quarter – 13 weekly plans, 5 ready-made scripts, a client tracker and a 90-day review. PDF right after payment.
Mini-course · 6 modules · PDF (60 pages)The sales conversation in animal professions – mini-course for 7 €: from the first "What does it cost?" to the booking – no pressure, no discounts. 6 modules, 20 objections with ready-made answers for 8 animal professions. PDF right after payment.
Mini-course · 6 modules · 26 lessons · in the learning centerMini-course for 17 €: where owners actually search – and how you show up when they do. Google Business Profile, a website that books, local SEO for DE/AT/CH and the new AI search. Immediate access in the learning center.
Mini-course · 6 modules · PDF (40 pages)Vet-practice course for 7 €: the most important referral source in animal professions – and the one most people never approach. 6 modules, 4 scripts, 5 templates, a 90-day plan for DE, AT and CH. PDF right after payment.
14 chapters · 238 lessons · WorkbookIn 14 chapters you'll work through vision, business plan, legal basics, pricing, marketing and your next steps for your animal business. Includes over 60 workbook tasks and ready-made templates. Legal content reflects the September 2026 legal status for DE, AT and CH.
7 modules · 73 lessons · 11 templatesThe deep dive for legally compliant work in animal professions: GDPR/revDSG, terms & conditions, contracts, photo and marketing law – with copy-ready templates for AT, DE and CH.
7 modules · 2026 edition · 99 €Pricing & positioning for animal professionals: calculate costs, target income and billable hours properly, position yourself clearly, build packages and subscriptions – plus a bonus of ready-made sales arguments, objection answers and a phone script. Online course for 99 € with immediate access.
6 modules · 25 lessons · 79 €Email marketing course for animal professionals for 79 €: 6 modules, 25 lessons, templates & workbook exercises. Start legally compliant, write subject lines, build automations – available immediately in the learning center.
6 modules · 143 lessons · 79 €Social media with bite (2026 edition): the complete social media course for dog trainers, animal physios, animal naturopaths, pet care and more. 6 modules, 143 lessons, 60+ pro-tip pages, 6 workbooks and a complete toolbox. Immediate access in the learning center for 79 €.
6 modules · 35 lessons · 79 €Referral marketing & partner networks for animal professionals: systematically build wow moments, customer testimonials and Google reviews, launch a legally compliant referral program, build partner networks with vets, shops and colleagues, and automate it all. Online course for 79 € with immediate access in the learning center.
8 modules · 89 lessons · 6 templates · in the learning centerWhy facts don't sell – but stories do. From your founding story to customer stories to the sales conversation: 30 story ideas, 25 hooks, 20 subject lines and a story calendar. Immediate access in the learning center.
6 modules · 71 lessons · 79 €The complete AI course for animal professionals, 2026 edition: tools, prompting, marketing, everyday training, automation and legal basics – with 60+ copy-ready prompts and workbook exercises in every module.
All courses · ~40hComplete AcademyAll 12 courses incl. all mini-courses at a reduced price – the complete animal-professional curriculum from founding to AI. Includes the Template Vault: 62 templates for animal professions (contracts, emails, scripts, forms) at no extra cost. One price, access immediately after payment.
Course · 16 modulesThe 289-page workbook with 12 chapters and 3 appendices as a course in the learning center — the complete blueprint for your first online course. Unlocked immediately after payment.
Course · learning centerExtraFor anyone who wants to turn their dog, cat or other animal into a little star. 327 lessons from 346 workbook pages, 19 modules, 7 income streams – in the learning center.
All courses handwritten, but proofread by AI.
Real voices from the field – dog trainers, vets, physios and more. Filter by your profession to see how it's going for your colleagues.
„Finally someone who doesn't just talk theory but knows how daily life in a dog school really works. After module 3 I had my first 5 inquiries thanks to the new positioning."
Sandra M.
Dog trainer · Linz, Oberösterreich
„The board meeting with Nina opened my eyes. I raised my prices by 55 % – and get MORE clients than before. The website now shows my value."
Lisa B.
Dog trainer · Salzburg
„Since the AI assistant answers my calls, I don't miss a client anymore. Last week 3 new bookings came in that I would otherwise have lost – because I was in training."
Sandra K.
Dog trainer · München
„Viktor gave me a roadmap, Marco built the marketing strategy. And the website now brings in clients who had never heard of me before."
Christine L.
Dog trainer · Innsbruck
„Inquiries used to sit around for days. Now everyone on the team has instant access and knows what to do. Appointments get confirmed automatically – I don't have to chase anything by phone anymore."
Lisa K.
Dog school owner · Niederösterreich
„I thought pricing was a gut-feeling thing. Wrong. After the module I knew what my hour was worth – and that my old prices were a joke."
Daniela H.
Mantrailing trainer · Graz
„The course is condensed like no other. Not 50 hours of video, but directly actionable chunks. Exactly what I can manage alongside my 30 training hours a week."
Michaela T.
Dog trainer (licensed, §11) · Wien
„Finally no more price negotiations on the phone. I point to the website and clients book at full price. Before, I used to make myself small every time."
Elena R.
Puppy trainer · Hamburg
„We no longer lose calls when the practice is full. The AI assistant pre-qualifies and our vet nurse only gets put through real emergencies and appointments."
Dr. Martin H.
Vet, practice owner · Linz
„Finally applications from vet nurses who actually fit. The employer-branding package was worth its weight in gold – we had 14 qualified applications in 6 weeks."
Dr. Anja W.
Veterinarian · München
„I was on the edge of burnout. The board forced me to honestly look at our structures. Today I work 12 hours less per week and earn more."
Dr. Stefan G.
Veterinarian · Bern
„The digital receptionist takes calls in the evening and on weekends. Pet owners book directly, without anyone having to pick up the phone. A game changer for a small-animal practice."
Dr. Julia P.
Small-animal vet · Köln
„Finally I don't have to ask every day: 'Who called Mrs. Huber back?' The dashboard shows me everything. I can focus on my patients."
Dr. Stefan R.
Owner, animal naturopathic practice · Wien
„The course doesn't just show how to price – but also how to enforce it within the team. My assistants now confidently present the new prices."
Dr. Karin M.
Veterinarian · Stuttgart
„The automatic follow-up alone brought us 5 new clients in the first month who would otherwise have been lost. The system pays for itself."
Markus W.
Owner, animal physiotherapy practice · Oberösterreich
„My clients don't notice they're talking to an AI. The qualification is top-notch – I only get inquiries that really fit."
Julia M.
Dog physiotherapist · München
„Laura answers every call – even when I'm mid-treatment. No client gets lost anymore. Mia posts three times a week on Instagram. I don't have to do anything."
Thomas M.
Animal physiotherapist · Zürich
„I was skeptical because I'd already bought many online courses. This one is different – honest, compact, and tailored to animal professions instead of generic coach material."
Petra K.
Animal physiotherapist · Bern
„The referral module was my aha moment. I built a simple system – now 6 out of 10 new clients come through referrals instead of ads."
Nadine F.
Animal physio & osteopath · Frankfurt
„Michael is a practitioner through and through. No bullshit bingo, just templates I could use that very same evening. Exactly what our industry needed."
Tobias R.
Animal naturopath · München
„I was the last one to believe in something like this. But Laura on the phone – that convinced me. From 2 to 14 new clients per month. In 2 weeks."
Klaus H.
Animal naturopath · Stuttgart
„I didn't know I was a premium salon – until the board told me. Now rank 3 on Google for 'dog salon Vienna'. New clients come on their own."
Sandra G.
Dog groomer · Wien
„Jonas showed where clients drop off. Nina raised the price. And the website now sells what I can do – not what I cost. Revenue doubled."
Michael S.
Horse coach · München
„For the first time in 4 years I had a weekend off. The board showed me I was working below my value. Laura and Felix handle the rest."
Markus M.
Nutrition consultant · Linz
„ROI after 2 weeks. The first new-client booking alone refinanced the setup. Absolutely recommended for every animal professional."
Markus B.
Horse coach · Salzburg
„Appointment booking runs fully automatically. I come in in the morning and already have appointments in the calendar – without having to pick up the phone."
Lisa F.
Animal nutrition consultant · Berlin
Everything is a one-time payment, no subscription. Access to all individual courses immediately after payment.