Honestly …

Does this sound familiar?

You post regularly, but no inquiries come in.

You never know what to write.

Reels and the algorithm feel like a full-time job.

It doesn't have to stay this way.

Social media with bite – social media course for animal professionals shows you how to change it.

Your path

Three steps to the result

No theory loops. You implement right away.

1

Understand

You see exactly where things are stuck for you – no jargon, with examples from the animal industry.

2

Implement

You apply it right away with ready-made templates. No theory overload, just step by step.

3

Sell

You see the result in your everyday work: more inquiries, better prices, less stress.

Michael Lederer teaching Social media with bite – social media course for animal professionals

„Instagram, TikTok & Co. als Buchungsmaschine: Profil, Content-System, Reichweite, Anzeigen, Zahlen und Recht – speziell für Tierberufe.“

What changes for you

Today

You post regularly, but no inquiries come in.
You never know what to write.
Reels and the algorithm feel like a full-time job.

After the course

You've chosen two platforms and optimized your profile for bookings
You have a brand voice and an editorial calendar you can fill in one morning
You shoot reels and build carousels that get saved and shared

And after that?

Many implement on their own. Others want someone by their side – or have it done for them. Both are possible once you're ready.

View the ways

English edition coming soon

This course is currently only available in German. Join the waitlist and we'll email you when the English edition is ready.

79 € one-time · no subscription

Content

What's inside

Social media with bite (2026 edition): the complete social media course for dog trainers, animal physios, animal naturopaths, pet care and more. 6 modules, 143 lessons, 60+ pro-tip pages, 6 workbooks and a complete toolbox. Immediate access in the learning center for 79 €.

1

Module 1 – Basics & profile

Your digital dog-training field: the 2026 platform landscape, choosing two channels, profile and brand voice.

Why social media determines bookingsEight platforms, you need twoInstagram & TikTok comparedFacebook, YouTube, WhatsApp, LinkedInYour profile: bio, highlights, content mixBrand voice + pro tips & workbook 1

2

Module 2 – Content with bite

Storytelling, 2026 formats, reels & shorts, content pillars, editorial calendar, community management and AI in the content process.

Storytelling & message2026 content formatsReels, TikToks & shorts in detailContent pillars & editorial calendarThe perfect post & caption60 post ideas, a batch morning & workbook 2

3

Module 3 – Growth & reach

The 2026 algorithm, social SEO, hashtags, groups and channels, partnerships and street-to-feed.

How the 2026 algorithm decidesSocial SEO & hashtags 2026Groups, channels, local forumsPartnerships with colleagues and creatorsStreet-to-feed: offline meets onlinePosting times, collabs & workbook 3

4

Module 4 – Paid ads

When advertising makes sense, formats, 2026 targeting, tracking with consent, ad building and budget.

When paid advertising makes sensePlatforms & formats 2026Audiences & targeting 2026Pixel, Conversions API & consentBuilding ads: hooks, creatives, formBudget, retargeting & workbook 4: the 50-€ campaign

5

Module 5 – Metrics & optimization

Social and ad KPIs, reading insights, first aid for falling reach, reporting routines.

Social metrics that countUnderstanding ad metricsWhat the platforms show youFirst aid when reach dropsReporting routine & traffic-light dashboardPost score, weekly report & workbook 5

6

Module 6 – Law & safety 2026

Ad disclosure, music and image rights, AI labeling, consent & legal notice, crises and backlash.

Labeling advertising correctlyMusic, images, customer photosAI content and labelingTracking, consent, legal noticeHandling crises & backlash with composureAccount security, warning-letter traps & workbook 6

Three Ways

How much do you want to do yourself?

There's no right or wrong way – only the one that fits your time and everyday life. The intro call is free and no obligation.

Do it yourself

Social Media With Bite

This is for you if …: You like working on your own, at your own pace. You need clear instructions, not accompaniment.
What you get: The complete course with all modules and templates – access right after payment, learning center included.
Your effort: You implement everything yourself – with templates and step-by-step tasks.

Buy the course

Most popularDone with you

Content Coaching

This is for you if …: You want to be able to do it yourself, but not alone. You'd like feedback before putting time into the wrong direction.
What you get: One session a month: we plan your content, you put it into practice.
Your effort: Sessions with Michael, and between them you implement with clear tasks.

Done for you

Content Management

This is for you if …: You're short on time or don't enjoy the technical side. You want to focus on your work with animals.
What you get: We produce and post for you – from your everyday work with animals.
Your effort: You provide content and approvals – we take care of the rest.

Already know what you want? Book a time for the intro call directly

Questions

Frequently asked questions

Do I need to be active on every platform (Instagram, TikTok, LinkedIn …)?

No – module 1 shows you the 2026 platform landscape and how to pick exactly two channels that suit your profession and your time. Better two done excellently than four done half-heartedly.

Does this work without dance reels and without showing your face?

Yes. The course relies on formats that work without self-staging: before-and-after, explainer reels with voice-over, carousels, client questions and training scenes.

When do I get access?

Immediately after purchase. The complete course is in the learning center – 143 lessons, all workbooks and the toolbox included.

What's the difference between the workbook and accompaniment?

With the workbook you implement on your own. With accompaniment we work on it together in sessions, and on request we can implement it completely for you. We work out which way fits in the intro call.

What happens in the intro call?

30 minutes, free and no obligation. You tell us where you stand, we look at what you really need – sometimes that's just the workbook. Michael gets back to you within one business day with a suggested time.

Social Media With Bite: content that brings inquiries, not just likes

In short

Does this sound familiar?

Three steps to the result

Understand

Implement

Sell

What changes for you

And after that?

What's inside

Start now

How much do you want to do yourself?

Social Media With Bite

Content Coaching

Content Management

Michael Lederer

Frequently asked questions

Do I need to be active on every platform (Instagram, TikTok, LinkedIn …)?

Does this work without dance reels and without showing your face?

When do I get access?

What's the difference between the workbook and accompaniment?

What happens in the intro call?

How would you like to start?

What others learn after "Social media with bite – social media course for animal professionals"

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