Honestly …

Does this sound familiar?

You have a client list but never write to it.

Newsletters feel like effort without results.

Past clients just disappear – and never come back.

It doesn't have to stay this way.

Email marketing for animal professionals shows you how to change it.

Your path

Three steps to the result

No theory loops. You implement right away.

1

Understand

You see exactly where things are stuck for you – no jargon, with examples from the animal industry.

2

Implement

You apply it right away with ready-made templates. No theory overload, just step by step.

3

Sell

You see the result in your everyday work: more inquiries, better prices, less stress.

Michael Lederer teaching Email marketing for animal professionals

„Betreffzeile, Story, CTA – die drei Zutaten, mit denen E-Mails wirklich gelesen und Termine gebucht werden.“

What changes for you

Today

You have a client list but never write to it.
Newsletters feel like effort without results.
Past clients just disappear – and never come back.

After the course

You know your reader and write for them instead of for everyone
You write subject lines and preheaders that get opened
You build emails using the Hook → Value → Proof → CTA structure

And after that?

Many implement on their own. Others want someone by their side – or have it done for them. Both are possible once you're ready.

View the ways

English edition coming soon

This course is currently only available in German. Join the waitlist and we'll email you when the English edition is ready.

79 € one-time · no subscription

Content

What's inside

Email marketing course for animal professionals for 79 €: 6 modules, 25 lessons, templates & workbook exercises. Start legally compliant, write subject lines, build automations – available immediately in the learning center.

1

Module 1 – The basics: not just hot air

Why email is so unfairly strong in the animal business – and what's legally required.

Why email marketing? (Spoiler: because it works)Legal pitfalls – consent, GDPR, legal noticeUnderstanding metrics: open rate, CTR, conversion rateWorkbook exercise 1: find your reader

2

Module 2 – Subject lines & preheaders

First impressions decide between opening and the trash.

Subject lines: psychological tricks that really landPreheaders: the small but subtle art of seductionA/B-testing your subject linesWorkbook exercise 2: four subject-line ideas for your personas

3

Module 3 – The body-text revolution

Polite pleasantries get you nowhere – clear structure does.

Structure: Hook → Value → Proof → CTADosing tone correctly: sledgehammer or scalpelExamples that rock – and others that flopWorkbook exercise 3: your killer email in four steps

4

Module 4 – Automation

Let the machine work for you while you work with animals.

Tool comparison: Brevo, Mailchimp, ActiveCampaign & co.Sequences: initial, follow-up, last callTiming: when to strike without being annoyingWorkbook exercise 4: build your own sequence monster

5

Module 5 – Measuring success

Numbers don't lie (you might).

KPI alert: what you really need to trackInterpreting, reacting, adjustingMistakes even pros makeWorkbook exercise 5: set goals and measure them

6

Module 6 – Bonus: psychology & ethics

Selling effectively without burning out your clients.

Psychological levers that landEthics & boundaries – how far can you go?A checklist for ethically sound email marketing

Three Ways

How much do you want to do yourself?

There's no right or wrong way – only the one that fits your time and everyday life. The intro call is free and no obligation.

Do it yourself

Email Marketing for Animal Professionals

This is for you if …: You like working on your own, at your own pace. You need clear instructions, not accompaniment.
What you get: The complete course with all modules and templates – access right after payment, learning center included.
Your effort: You implement everything yourself – with templates and step-by-step tasks.

Buy the course

Most popularDone with you

Email Sprint

This is for you if …: You want to be able to do it yourself, but not alone. You'd like feedback before putting time into the wrong direction.
What you get: We build your first 5 emails together.
Your effort: Sessions with Michael, and between them you implement with clear tasks.

Done for you

Email Automation

This is for you if …: You're short on time or don't enjoy the technical side. You want to focus on your work with animals.
What you get: Newsletter system, welcome sequence and follow-up emails – set up and tested.
Your effort: You provide content and approvals – we take care of the rest.

Already know what you want? Book a time for the intro call directly

Questions

Frequently asked questions

Do I have to use Brevo, or does another tool work too?

We show the setup with Brevo (free up to 300 emails/day, GDPR-compliant from the EU). But the strategies work just as well with MailerLite, ActiveCampaign or Mailchimp.

What if I don't have a newsletter or a list yet?

That's exactly what modules 1 and 2 are for: first you clear up legal basics & consent, find your reader (workbook exercise 1), and then write subject lines that get opened. From module 4 onward you automate the whole thing.

When do I get access?

Immediately. After payment you get access to the learning center – all 6 modules with 25 lessons unlocked, including progress tracking.

What's the difference between the workbook and accompaniment?

With the workbook you implement on your own. With accompaniment we work on it together in sessions, and on request we can implement it completely for you. We work out which way fits in the intro call.

What happens in the intro call?

30 minutes, free and no obligation. You tell us where you stand, we look at what you really need – sometimes that's just the workbook. Michael gets back to you within one business day with a suggested time.

Email Marketing for Animal Professionals: newsletters that bring in inquiries

In short

Does this sound familiar?

Three steps to the result

Understand

Implement

Sell

What changes for you

And after that?

What's inside

Start now

How much do you want to do yourself?

Email Marketing for Animal Professionals

Email Sprint

Email Automation

Michael Lederer

Frequently asked questions

Do I have to use Brevo, or does another tool work too?

What if I don't have a newsletter or a list yet?

When do I get access?

What's the difference between the workbook and accompaniment?

What happens in the intro call?

How would you like to start?

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