Your animal business stands on a foundation that holds – instead of trembling every month.
Vision, business plan, legal basics, pricing, marketing: 14 chapters, over 60 tasks and ready-made templates that put your animal business on a foundation that holds.
English edition coming soon
This course is currently only available in German. Join the waitlist and we'll email you when the English edition is ready.
Instant download · learning center included · payment via Stripe
“Foundation: Start Your Animal Business” is an online course for dog trainers and animal professionals who want to become self-employed or get their start in order. It covers registration, positioning, your offer, pricing and your first clients in modules with worksheets. The regular price is 149 € one-time, no subscription.
Your day
You want to finally get going properly — or you've just started.
Website, registration, insurance, pricing, social media: everything calling at once.
And in the evening you're at your laptop instead of with your dog.
No trainer education teaches you how to build a business: registration, pricing, offers, client acquisition. Feeling overwhelmed isn't on you — you're just missing a clear order of steps.
A short story
Website, Instagram, insurance, registration, pricing — everything at once, nothing finished. In the evening she's at her laptop instead of with her dog, wondering if she's even cut out for self-employment.
Afterward, a plan hangs on her wall. And evenings are for her dog again.
Jana is a made-up character – like many trainers we know.
The Fundament gives you that order of steps. You can work through it alone — or get support when you need it.
Honestly …
You work a lot, but too little is left at the end of the month.
You're not sure who to target – so you target everyone.
You have a thousand ideas but no clear plan for where to start.
It doesn't have to stay this way.
Foundation: Start your animal business shows you how to change it.
Your path
No theory loops. You implement right away.
You see exactly where things are stuck for you – no jargon, with examples from the animal industry.
You apply it right away with ready-made templates. No theory overload, just step by step.
You see the result in your everyday work: more inquiries, better prices, less stress.
„Michael zeigt das Fundament: Vision, Zielgruppe, Angebot – die drei Säulen, auf denen jedes Tierbusiness steht.“
Many implement on their own. Others want someone by their side – or have it done for them. Both are possible once you're ready.
English edition coming soon
This course is currently only available in German. Join the waitlist and we'll email you when the English edition is ready.
Content
In 14 chapters you'll work through vision, business plan, legal basics, pricing, marketing and your next steps for your animal business. Includes over 60 workbook tasks and ready-made templates. Legal content reflects the September 2026 legal status for DE, AT and CH.
What you really learn in the course – with real-world examples (Vanessa, Sarah, Jonas), charts, tables and concrete workbook tasks for every chapter.
Success doesn't happen by chance – it begins with clarity about your motivation. Two forces pull at you: toward-motivation (what draws you?) and away-from-motivation (what do you want to leave behind?). You need both.
„After years in an office job, Sarah made her dream of running her own dog-training center a reality. The idea of being her own boss and working with dogs every day was her driving force."
„Jonas felt trapped behind a desk while his heart belonged to animals. An article about animal communication was the final push: out of the old job, into a fulfilling self-employed career."
A business without clear positioning is like a dog without a nose: it can't find the trail. In this chapter you build your business plan, analyze the market, and develop a USP that makes you unmistakable.
| Lever | Example question |
|---|---|
| Specialization | Are you an expert for senior dogs, anxious cats, or rehab? |
| Methodology | Gentle, science-based methods – or speed? |
| Experience | Which certificates / experience do others lack? |
| Personality | Your style, your values, your way of communicating |
„More than just massage: classic massage + kinesiology taping + individual fitness programs – this combination is unique in her region. Brand message: "I help your dog stay healthy, fit, and active."
You're a service provider, bookkeeper, marketer, and leader all at once. The biggest trap: being busy but not productive. The Eisenhower Matrix is your most important sorting tool.
„Before the Eisenhower Matrix, Vanessa was drowning in email chaos. Since blocking Monday and Wednesday mornings for strategic tasks, her productivity has doubled. Plus: Friday 5pm to Monday 8am is sacred – no inbox, no burnout."
"But I'm a dog trainer, not a bookkeeper!" – Michael hears this sentence every week. But if you don't know your numbers, you lose control. Three numbers are enough to start.
Rent, insurance, software, phone – every month, no matter how many clients.
The minimum revenue at which all costs are covered. Your bottom line.
Worked out backwards: how many clients × sessions × hourly rate?
Dog-massage studio in its 2nd month – fixed costs broken down transparently.
Cutting corners here risks warnings, fines, or in the worst case having to shut down. The good news: with a clean checklist, all of this is done in 1–2 weeks.
„Registered her business as a dog masseuse, applied for professional liability insurance, chose the small-business tax exemption (planned year-1 revenue under the threshold), and hired a tax advisor for the setup phase. The investment paid off already in the first tax year through tax savings."
You can be the best dog masseuse in the world – if nobody knows about you, nobody books. Here's the marketing mix Vanessa uses to win new clients every month.
Key takeaway: 50% of clients come through organic channels (Instagram + SEO). Paid ads are an accelerator – not the foundation.
Giving comes before taking. No business grows alone – especially not in animal professions, where trust is everything.
Keeping an existing client costs a fraction of acquiring a new one. Here are the levers.
From the day of business registration to a stable routine. Three clear phases, each with concrete weekly goals.
All the key terms from 13 chapters – explained concisely for quick reference.
Your offer
English edition coming soon
This course is currently only available in German. Join the waitlist and we'll email you when the English edition is ready.
There's no right or wrong way – only the one that fits your time and everyday life. The intro call is free and no obligation.
Already know what you want? Book a time for the intro call directly
I build digital products, websites and workflows for people who work with animals – as someone who implements, not a coach. At home I train mantrailing with Petra and Siegfried, so I know how little time is left next to working with animals.
Questions
Yes. Legal forms, registration, taxes and funding are covered in dedicated lessons for Austria, Germany and Switzerland – including authority checklists.
If you've been self-employed for under 12 months: definitely, you'll close typical gaps. If you've been established longer and are already well set up, look instead at 'Business Diagnosis' or 'Referral Machine'.
You get a 10-page template to fill in that banks and funding bodies genuinely accept – plus Excel templates for financial and hourly-rate planning.
With the workbook you implement on your own. With accompaniment we work on it together in sessions, and on request we can implement it completely for you. We work out which way fits in the intro call.
30 minutes, free and no obligation. You tell us where you stand, we look at what you really need – sometimes that's just the workbook. Michael gets back to you within one business day with a suggested time.
Foundation: Start your animal business: 149 € one-time · available immediately · no subscription.
English edition coming soon
This course is currently only available in German. Join the waitlist and we'll email you when the English edition is ready.
Prefer to do it together or have it done for you? In 30 minutes we'll figure out what you really need – free and no obligation.
Payment via Stripe · invoice included
Thematically building on each other – every course can be bought individually, no subscription.
Pricing & Positionierung für Tierprofis: Kosten, Wunschgehalt und fakturierbare Stunden sauber rechnen, dich klar positionieren, Pakete und Abos bauen – inklusive Bonus: fertige Verkaufsargumente, Einwand-Antworten und Telefonleitfaden. Online-Kurs für 99 € mit sofortigem Zugang.
Der Deep-Dive für rechtssicheres Arbeiten im Tierberuf: DSGVO/revDSG, AGB, Verträge, Foto- und Marketing-Recht – mit kopierbaren Vorlagen für AT, DE und CH.
Mini-Kurs für 17 €: Wo Halter wirklich suchen – und wie du dort stehst, wenn sie es tun. Google-Unternehmensprofil, eine Website, die bucht, lokales SEO für DE/AT/CH und die neue KI-Suche. Sofortiger Zugang im Lernzentrum.
This course is currently only available in German. Join the waitlist and we'll email you as soon as the English edition is ready.