10 online courses for dog trainers, veterinarians, animal physios and everyone who finally wants to turn their passion into a functioning business.
Pricing, positioning, marketing, referrals, email, social media, AI – compact, immediately actionable, access immediately after payment.
No cookie-cutter coach garbage. From 29 years of entrepreneurship, 5 years in the animal industry.
Schnauze.Digital offers online courses, workbooks and free checks for dog trainers, vets and other pet professionals in the DACH region, plus a workbook for petfluencers. On top come websites, an AI advisory board and AI employees, built by founder Michael Lederer from Vienna.
Most animal professionals buy the wrong course because they suspect the wrong problem. The business check shows you in 5 minutes whether it's your offer, your price, your visibility or your follow-up – and which step you should take first.
5 minutes
55 questions, all multiple choice
10 areas
Offer, price, visibility, legal …
Results by email
Score + concrete next steps
0 €
No subscription, no credit card
You don't have to buy everything. You go through the stages in order – and stop once it's working. All courses: one-time payment, immediate access after payment.
The most affordable entry – readable today.
99 tips for 1 €: Practice guide as PDF with 8 modules, 99 tips and 99 immediate actions – from building an animal academy and 28 years of growth & business development. Download immediately after purchase.
8 modules · 99 tips · PDF (59 pages) · Download immediately after payment
Mini-course for 7 €: the 90-day sprint from zero clients to a fully booked quarter – 13 weekly plans, 5 ready-made scripts, a client tracker and a 90-day review. PDF right after payment.
The sales conversation in animal professions – mini-course for 7 €: from the first "What does it cost?" to the booking – no pressure, no discounts. 6 modules, 20 objections with ready-made answers for 8 animal professions. PDF right after payment.
Vet-practice course for 7 €: the most important referral source in animal professions – and the one most people never approach. 6 modules, 4 scripts, 5 templates, a 90-day plan for DE, AT and CH. PDF right after payment.
Mini-course for 17 €: where owners actually search – and how you show up when they do. Google Business Profile, a website that books, local SEO for DE/AT/CH and the new AI search. Immediate access in the learning center.
If you only take one course, let it be this one.
Most important courseIn 14 chapters, you will work on vision, business plan, legal, pricing, marketing and the next steps for your animal business. This includes over 60 workbook tasks and ready-made templates.
149 €
14 chapters · 238 lessons · Workbook
View course & buyAll chapters, reading sample and purchase on the course page
Purchasable individually. You don't need them all.
7 modulesPricing & positioning for animal professionals: calculate costs, target income and billable hours properly, position yourself clearly, build packages and subscriptions – plus a bonus of ready-made sales arguments, objection answers and a phone script. Online course for 99 € with immediate access.
6 modulesEmail marketing course for animal professionals for 79 €: 6 modules, 25 lessons, templates & workbook exercises. Start legally compliant, write subject lines, build automations – available immediately in the learning center.
6 modulesReferral marketing & partner networks for animal professionals: systematically build wow moments, customer testimonials and Google reviews, launch a legally compliant referral program, build partner networks with vets, shops and colleagues, and automate it all. Online course for 79 € with immediate access in the learning center.
6 modulesSocial media with bite (2026 edition): the complete social media course for dog trainers, animal physios, animal naturopaths, pet care and more. 6 modules, 143 lessons, 60+ pro-tip pages, 6 workbooks and a complete toolbox. Immediate access in the learning center for 79 €.
6 modulesThe complete AI course for animal professionals, 2026 edition: tools, prompting, marketing, everyday training, automation and legal basics – with 60+ copy-ready prompts and workbook exercises in every module.
7 modulesThe deep dive for legally compliant work in animal professions: GDPR/revDSG, terms & conditions, contracts, photo and marketing law – with copy-ready templates for AT, DE and CH.
8 modulesWhy facts don't sell – but stories do. From your founding story to customer stories to the sales conversation: 30 story ideas, 25 hooks, 20 subject lines and a story calendar. Immediate access in the learning center.
When your time is sold out: sell knowledge instead of hours.
289 pages in 12 chapters and 3 appendices: from the course idea to recording and technology to sales. Everything you can implement yourself (DIY) – or you can have us build it for you.
one-time · access immediately after payment
Learning center included · no subscription
Buy now – 199 €
All courses in one package – instead of 630 € individually.
🎁 Free bonus: Template Vault – 62 templates, scripts & prompts (0 €)
Business Graduate (University of Applied Sciences)
Founder of Schnauze.Digital
Dog trainer with §11 certification, certified mantrailing trainer, co-founder and scaler of an animal academy, author and lecturer on topics related to self-employment in animal professions. Plus 29 years of experience in sales, business management, and digitalization.
4.600+
courses sold
100k+
monthly revenue (€)
"What drives me: When a dog trainer tells me that she's finishing her day for the first time without thinking about unpaid invoices."
Today I work with self-employed animal professionals – dog trainers, animal physios, nutrition consultants, horse coaches, and many more. Because this industry deserves better processes than WhatsApp chaos and Excel lists.
ml@schnauze.digitalAnimal professionals who have achieved real results with the courses.
+55 %
higher hourly rate
Lisa was technically strong but selling herself short. After the pricing course, she repositioned her hours. Today, the right customers come and pay the full price.
Lisa B.
Dog trainer, Salzburg
−70 %
phone load
The practice constantly lost calls during treatments. With the AI phone assistant concept from the course, the veterinary assistant could focus on real emergencies.
Dr. Martin H.
Veterinarian, practice owner, Linz
60 %
via referral
Nadine invested a lot in ads. The referral marketing module showed her how to build a simple referral system – without having to constantly run new campaigns.
Nadine F.
Animal physio & osteopath, Frankfurt
29 years as an entrepreneur, 5 years in the animal industry, 4,600+ courses sold. It's not your fault that no one taught you business – you become an animal professional because of the animals, not because of business administration. Pick what hurts right now. For every problem, there is exactly one solution here.
Not sure what the problem is? Start the free 5-minute check – it will tell you which step to take first.
You don't have to build any of it yourself. Website, booking, digital employees, and strategy – fully implemented, from a single source, with personal support.
You start with step 1. It costs nothing. You decide everything else after that.
from €1
Exactly that one lever – at your own pace, immediate access after payment.
View learning pathoptional
No time? We build website, booking, and AI employees for you.
View implementation4your pace
Three ways, same goal: a business that runs without you. You choose how much you do yourself.
DIY – implement yourself
Special priceCourses & workbook: you learn it and do it yourself.
Done-with-you – together
C-Level Board: we think with you, you decide.
Done-for-you – we build it
Web package & AI team: fully implemented, you sit back.
Start with DIY: 99 tips for €1 or the workbook for €199 – the courses are currently available at a special price.
Honest answers – just as we would answer in a conversation.
Any questions left?
Write to us – we will answer personally and find the right entry point.
Email info@schnauze.digitalDon't guess, don't open the next construction site. The free check shows whether your problem is visibility, offer, price, trust or follow-up – and which course or solution fits exactly.
Funnel diagnosis
Where prospects drop off – before they inquire or book
Clear next lever
What brings revenue first – and what is just distracting right now
Honest recommendation
Website, AI, Board – or consciously nothing of it for now
5 minutes · free · no payment · no obligation