Honestly …

Does this sound familiar?

Your texts sound like everyone else's.

You have great experiences with animals but never tell them.

Readers like your posts but don't book.

It doesn't have to stay this way.

Storytelling in animal professions shows you how to change it.

Your path

Three steps to the result

No theory loops. You implement right away.

1

Understand

You see exactly where things are stuck for you – no jargon, with examples from the animal industry.

2

Implement

You apply it right away with ready-made templates. No theory overload, just step by step.

3

Sell

You see the result in your everyday work: more inquiries, better prices, less stress.

Michael Lederer teaching Storytelling in animal professions

„Eine Geschichte, sechs Sätze, fünf Einsatzorte – so wird aus deinem Weg der Grund, warum Halter dich buchen.“

What changes for you

Today

Your texts sound like everyone else's.
You have great experiences with animals but never tell them.
Readers like your posts but don't book.

After the course

You have your story in six sentences – for your website, reels, newsletter and conversations
You collect client stories systematically and in a legally sound way
You know which format works when – and have a filled story bank

And after that?

Many implement on their own. Others want someone by their side – or have it done for them. Both are possible once you're ready.

View the ways

English edition coming soon

This course is currently only available in German. Join the waitlist and we'll email you when the English edition is ready.

39 € one-time · no subscription

Content

What's inside

Why facts don't sell – but stories do. From your founding story to customer stories to the sales conversation: 30 story ideas, 25 hooks, 20 subject lines and a story calendar. Immediate access in the learning center.

1

Module 1 – The power of story

Why facts don't sell and what stories trigger in an owner's mind.

Why facts don't sell – two websites, the same professionEmotions, animals, connection: five feelings in every inquiryBuilding trust – four building blocks in this orderWhy stories stickSix myths about storytellingYour tone – how you sound and how to check it

2

Module 2 – Your hero's journey

Your founding story in three acts, with a turning point and rough edges.

Your founding story in three acts – the blueprintThree examples: Sabine, Lena, RetoShowing turning points and rough edges – where the line isIf you can't find a turning point: twelve search questionsYour story in five situationsTemplate 1: your story in six sentences

3

Module 3 – Clients as the hero

A shift in perspective, making transformation visible, getting consent properly.

The perspective shift: guide instead of heroMaking transformation visible: before · resistance · afterClient stories done legally – consent, no health claimsThe four questions in detailClient stories in eight animal professionsSpecial cases: four situations that come up oftenTemplate 2: a client story in six parts

4

Module 4 – Story formats that sell

Brand story, client story, making-of, fail story, vision story – and series.

The brand story in four sentencesClient stories as a system: collect, build, useThree formats for closeness: making-of, fail story, vision storyWhich format when – the decision tableMyth-busting and a daily-life seriesTemplate 5: your story bankBuilding series – why episode three is the most important

5

Module 5 – Story on every channel

About page, short videos, newsletter, Google profile, AI search, offline.

The about page – the most commonly wasted pageA 30-second story – the cut for short-form videoA newsletter with storiesTemplate 3: one story, four lengthsStory in your Google profile and in AI searchStory offline: conversation, talks, waiting room, printImages for the story

6

Module 6 – Storyselling

Stories in the sales conversation, launch emails, hooks and the price.

Stories instead of pitches in the first conversationTemplate 4: the launch story in five emailsThe content formula: hook · conflict · turning point · call to actionStoryselling without manipulation – four boundaries25 hooks for animal professionsThe price inside the storyTemplate 6: six AI prompts for storytellingThe story after the purchase

7

Module 7 – Toolbox & practice

Ideas, mistakes, subject lines, a yearly rhythm, calendar, self-check, 30-day plan.

30 story ideas for your animal professionThe twelve most common mistakes – with fixes20 subject lines for newsletters with storiesThe twelve-month rhythmThe story calendar: one quarter, twelve weeksThe story self-check: 20 questionsOne month as an example – and the 30-day plan

Three Ways

How much do you want to do yourself?

There's no right or wrong way – only the one that fits your time and everyday life. The intro call is free and no obligation.

Do it yourself

Storytelling in Animal Professions

This is for you if …: You like working on your own, at your own pace. You need clear instructions, not accompaniment.
What you get: The complete course with all modules and templates – access right after payment, learning center included.
Your effort: You implement everything yourself – with templates and step-by-step tasks.

Buy the course

Most popularDone with you

Content Coaching

This is for you if …: You want to be able to do it yourself, but not alone. You'd like feedback before putting time into the wrong direction.
What you get: One session a month: we plan your content, you put it into practice.
Your effort: Sessions with Michael, and between them you implement with clear tasks.

Done for you

Content Management

This is for you if …: You're short on time or don't enjoy the technical side. You want to focus on your work with animals.
What you get: We produce and post for you – from your everyday work with animals.
Your effort: You provide content and approvals – we take care of the rest.

Already know what you want? Book a time for the intro call directly

Questions

Frequently asked questions

I can't write – does this still work for me?

Yes. Every lesson gives you a blueprint: beginning, turning point, ending, call to action. You fill in fields instead of staring at a blank page – and every module ends with a finished text.

Am I allowed to tell my clients' stories?

With consent, yes. Module 3 shows you how to get it, what you're not allowed to promise, and how to anonymize cases when someone doesn't want to be named.

Is this a download or a course?

Both: you get immediate access in the learning center – the complete course PDF (89 pages) to print is there too.

What's the difference between the workbook and accompaniment?

With the workbook you implement on your own. With accompaniment we work on it together in sessions, and on request we can implement it completely for you. We work out which way fits in the intro call.

What happens in the intro call?

30 minutes, free and no obligation. You tell us where you stand, we look at what you really need – sometimes that's just the workbook. Michael gets back to you within one business day with a suggested time.

Storytelling in Animal Professions: stories that build trust

In short

Does this sound familiar?

Three steps to the result

Understand

Implement

Sell

What changes for you

And after that?

What's inside

Start now

How much do you want to do yourself?

Storytelling in Animal Professions

Content Coaching

Content Management

Michael Lederer

Frequently asked questions

I can't write – does this still work for me?

Am I allowed to tell my clients' stories?

Is this a download or a course?

What's the difference between the workbook and accompaniment?

What happens in the intro call?

How would you like to start?

What others learn after "Storytelling in animal professions"

99 Tipps für deine Tierberuf-Selbständigkeit

Die ersten 10 Kunden in 90 Tagen

Das Verkaufsgespräch im Tierberuf

Which courses go well with this?

Social Media With Bite

Email Marketing for Animal Professionals

Get the English edition first

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