Build your own online course – step by step.
A guide drawn from many self-built courses – for you and for others. From the topic through the structure to a course that sells.
One-time payment incl. VAT · instant access · 289 pages, 12 chapters + 3 appendices, 40 templates · 277 lessons in the learning centre
Note: the legal examples in chapter 12 refer to Germany, Austria and Switzerland.
Instant download · learning center included · payment via Stripe
“My Course, My Business” is a workbook for dog trainers, vets and other animal professionals who want to offer their knowledge as an online course. Across 289 pages (12 chapters + 3 appendices) with 40 templates it guides you from topic to content and pricing through to launch, plus 277 lessons in the learning centre with instant access. The price is 199 € one-time incl. VAT, no subscription.
Between appointments, animals and office work there's barely an hour left for your own business.
Website, tools, payments – you don't know where to start and don't want to get it wrong.
Nobody checks your work, nobody tells you whether you're on the right track.
You plan your own online course, build it, launch it and keep developing it – so it doesn't just launch well but keeps working. No guarantee of success, but a clear path for every step.
Many implement on their own. Others want someone by their side – or have it done for them. Both are possible once you're ready.
No "someday". Concrete milestones to guide you along the way.
Positioning, audience and course promise are set — ready to sell on paper.
Workbook and lessons produced, legal & GDPR requirements handled.
Tech stack live: LMS, payment, automation. First beta buyers.
Launch sprint: evaluate feedback and keep improving the course.
No form, no newsletter. Read the opening before you decide.
Market, opportunities, honest ROI – no guru promises.
After that come 11 more chapters, 3 appendices and 40 templates – plus 277 lessons in the learning center.
From the first idea to a running course — no step skipped.
Market, opportunities, honest ROI – no guru promises.
Persona, pain points, language. So your course actually sells.
Check demand first, then produce. No courses stuck in a drawer.
Modules, lessons, transfer tasks – so participants actually apply it.
Stay factually sound, cite sources, avoid liability.
With a laptop + smartphone. What's enough, what isn't, what saves money.
LMS providers compared – cost, limits, recommendation.
From entry product to premium price – with calculation sheets.
The sprint from standstill to first sale – day by day.
Sequences, cart abandonment, follow-ups – automated.
Content, referrals, community – so the course keeps selling for years.
Terms, withdrawal, copyright, taxes for Germany, Austria & Switzerland.
Which level fits you – and what it costs.
All tools, prices and alternatives at a glance.
40 templates: canvas, checklists, calculation sheets, launch plan.
289-page workbook · 12 chapters + 3 appendices · 277 lessons in the learning centre · instant access
Plus 3 appendices, checklists & fillable exercises
Terms, withdrawal, launch emails, calls
Germany, Austria, Switzerland specific
Workbook PDF + English course in the learning centre
Throughout all 12 chapters, Sophia, a dog trainer from Vienna, walks with you: she starts from zero, validates her course idea, produces lessons, sets up legal and pricing — and launches at the end. You'll see every template once blank and once filled in by her.
Right after payment you get access to the English course in the learning centre, including the workbook PDF as a download, plus your invoice by e-mail.
One-time payment incl. VAT · instant access · 289 pages, 12 chapters + 3 appendices, 40 templates · 277 lessons in the learning centre
Note: the legal examples in chapter 12 refer to Germany, Austria and Switzerland.
Prefer to get a live preview first? Live session on Oct 16.
"Your Own Online Course in 60 Days": 60 minutes with Michael via Google Meet, ticket €19, recording included. Session language: German.
Michael spricht über verschiedene Wege, das eigene Fachwissen in einen Online-Kurs zu bringen.
(Video in German)
There's no right or wrong way – only the one that fits your time and everyday life. The intro call is free and no obligation.
Already know what you want? Book a time for the intro call directly
I build digital products, websites and workflows for people who work with animals – as someone who implements, not a coach. At home I train mantrailing with Petra and Siegfried, so I know how little time is left next to working with animals.
Ein Kurs braucht ein klares Thema, eine verständliche Reihenfolge und Rückmeldungen von echten Menschen. Prüfe die Nachfrage, bevor du viel Zeit in die Produktion steckst, und starte mit einer ersten testbaren Fassung.
One-time payment incl. VAT · instant access · 289 pages, 12 chapters + 3 appendices, 40 templates · 277 lessons in the learning centre
Note: the legal examples in chapter 12 refer to Germany, Austria and Switzerland.