Skip to main content
    All courses
    Complete Academy for animal professions

    Complete Academy for Animal Professions: all business courses in one sensible order

    All courses, one path: from an uncertain start to an animal business that carries you.

    Connect founding, pricing, marketing, legal and AI into one learning path for your animal business – with courses and templates in one place.

    English edition coming soon

    This course is currently only available in German. Join the waitlist and we'll email you when the English edition is ready.

    497 €630 €one-time
    • Available immediately
    • No subscription
    • Access right after payment
    Complete Academy for animal professions – Titelbild des Online-Kurses für Tierprofis
    Michael Lederer
    Michael Lederer
    Implementer for animal professionals
    All courses

    In short

    The Complete Academy for Animal Professions bundles all of Schnauze Digital's business courses for dog trainers and animal professionals in a recommended order. Included are, among others, Foundation, Pricing, Marketing, AI as well as Legal & GDPR. The regular price is 630 € one-time.

    Honestly …

    Does this sound familiar?

    You don't want ten separate construction sites, you want one common thread.

    You need marketing, pricing, sales and legal – but from one source.

    You want to stay on track and not learn alone.

    It doesn't have to stay this way.

    Complete Academy for animal professions shows you how to change it.

    Your path

    Three steps to the result

    No theory loops. You implement right away.

    1

    Understand

    You see exactly where things are stuck for you – no jargon, with examples from the animal industry.

    2

    Implement

    You apply it right away with ready-made templates. No theory overload, just step by step.

    3

    Sell

    You see the result in your everyday work: more inquiries, better prices, less stress.

    Michael Lederer teaching Complete Academy for animal professions

    „Die Komplett-Akademie vereint alle Kurse zu einem klaren Fahrplan – von der ersten Idee bis zur skalierten Umsetzung.“

    What changes for you

    Today
    • You don't want ten separate construction sites, you want one common thread.
    • You need marketing, pricing, sales and legal – but from one source.
    • You want to stay on track and not learn alone.
    After the course
    • You have access to the complete curriculum (12 courses, ~40h)
    • You get the Template Vault as a bonus: 62 ready-made templates to copy and adapt (contracts, emails, scripts, forms)
    • You save 133 € compared to buying individually

    English edition coming soon

    This course is currently only available in German. Join the waitlist and we'll email you when the English edition is ready.

    497 € one-time · no subscription

    Content

    What's inside

    All 12 courses incl. all mini-courses at a reduced price – the complete animal-professional curriculum from founding to AI. Includes the Template Vault: 62 templates for animal professions (contracts, emails, scripts, forms) at no extra cost. One price, access immediately after payment.

    1
    Course 1 – Foundation: Start your animal business
    Business plan, legal form, funding, financing – a clean start (8 modules).
    Taking stock & mindsetLegal forms AT/DE/CHFinancial planning & fundingThe first 90 days
    2
    Course 2 – Quickstart tips
    77 immediately actionable practical tips – concise, honest, no fluff.
    Mindset (tips 1–15)Positioning (16–30)Client acquisition (31–47)Pricing & tools (48–77)
    3
    Course 3 – Business diagnosis & strategy
    An in-depth check-up of your animal business – where you stand, where you want to go (6 modules).
    The diagnostic workbookAvatar & positioningOffer & funnel architectureA 12-month plan
    4
    Course 4 – Email marketing with bite
    Newsletters, sequences & automation with Brevo (6 modules).
    Strategy & Brevo setupBuilding lead magnetsA welcome sequenceSales sequences & KPIs
    5
    Course 5 – Social media with bite
    Instagram, TikTok, Facebook, LinkedIn – strategy & content system (7 modules).
    A platform strategy per professionContent pillars & reelsStories, lives & communityPaid reach & KPIs
    6
    Course 6 – Referral marketing & partner networks for animal professionals
    Referral marketing & partner networks (6 modules, 35 lessons, 2026 edition).
    Wow moments & customer testimonialsGoogle reviews as a routineA referral program incl. legal basicsPartners: vets, shops, colleaguesAutomation, tracking & metrics
    7
    Course 7 – Pricing & positioning for animal professionals
    Calculation, positioning, packages & subscriptions – sales arguments as a bonus (7 modules).
    Cost analysis & minimum hourly ratePositioning: niche, USP, price-value matrixValue-based pricing & pricing architectureBonus: communicating prices, objections, phone script
    8
    Course 8 – AI as your digital co-trainer
    ChatGPT, prompts, marketing automation, your own AI agents (6 modules).
    The 2026 AI landscapePrompt engineeringAI in marketing & client communicationAutomation with n8n & your own agents
    9
    🎁 Bonus – The Template Vault for animal professions (0 €)
    62 templates, scripts and prompts from all courses across eight categories – to copy and adapt. Editable as PowerPoint, plus PDF for printing.
    Law & contracts (13 templates)Winning, keeping & referring clients (17 templates)Vet practice & visibility (14 templates)Email, pricing & organization with AI (18 templates)

    Your offer

    Start now

    Complete Academy for animal professions
    All courses · ~40h
    • All 12 courses incl. mini-courses (~40 hours of lessons)
    • 12 PDF workbooks & all template packages
    • 🎁 Bonus (0 €): Template Vault – 62 templates, scripts & prompts (editable + PDF)
    • Excel tools (financial plan, hourly rate, full-cost calculator)
    • Bonus: live Q&A calls once per quarter with Michael
    • Bonus: a private Slack channel for Complete Academy members
    • Access immediately after payment & all future updates
    • Access right after payment & all updates
    Bonus: Ask Michael personally
    Ask your question right inside the course – I'll answer you personally.
    630 €
    497 €
    one-time · no subscription · invoice automatically

    English edition coming soon

    This course is currently only available in German. Join the waitlist and we'll email you when the English edition is ready.

    Access arrives right away by email
    Michael Lederer with his dogs Petra and Siegfried
    Who's behind it

    Michael Lederer

    I build digital products, websites and workflows for people who work with animals – as someone who implements, not a coach. At home I train mantrailing with Petra and Siegfried, so I know how little time is left next to working with animals.

    Questions

    Frequently asked questions

    How much do I save compared to buying individually?

    The regular individual prices of all 12 courses (incl. mini-courses) add up to 630 €. The complete package costs 497 € – that's 133 € less than buying individually.

    Do I automatically get updates and new courses?

    Yes. All existing courses are updated regularly – updates are free for you. Complete Academy members also get future bonus modules for free.

    What do I get from the live Q&A call?

    Once per quarter you meet Michael and other Complete Academy members live for 90 minutes. You can ask any question, bring your own cases, and benefit from the group's exchange.

    Do I have to work through all the courses in order?

    No. Your access doesn't expire – pick whatever suits you right now. Most people start with Foundation or Diagnosis and add the marketing and AI courses later.

    Which templates for animal professions are included in the bonus?

    The Template Vault (0 € bonus) contains 62 templates for animal professions: contracts and terms & conditions, client emails and sales scripts, forms for working with vet practices, price lists, social media templates and AI prompts – all ready to copy and adapt.

    Wann kann ich starten?

    Das Workbook „Mein Kurs, mein Business" (199 €) kaufst du sofort – der Download kommt direkt nach der Zahlung. Alle Videokurse sind direkt kaufbar und sofort nach Zahlung freigeschaltet. Keine Warteliste, kein Abo.

    Wie lange habe ich Zugriff auf den Kurs?

    Du erhältst Zugriff auf alle Videos, Workbooks und Vorlagen – inklusive aller zukünftigen Updates ohne Aufpreis.

    Brauche ich Vorkenntnisse?

    Nein. Die Kurse sind so aufgebaut, dass du auch ohne Vorerfahrung Schritt für Schritt mitkommst. Erfahrene Tierprofis können direkt zu den fortgeschrittenen Modulen springen.

    Wie läuft die Bezahlung ab?

    Alle Kurse und das Workbook werden über Stripe als Einmalzahlung abgerechnet. Nach erfolgreicher Zahlung erhältst du sofort den Download-Link bzw. direkt Zugang zu den Videokursen.

    Kann ich den Kurs auch nebenberuflich absolvieren?

    Absolut. Alle Inhalte sind als Selbstlern-Videos verfügbar – du bestimmst Tempo und Zeitpunkt selbst. Die meisten Teilnehmer:innen schaffen ein Modul pro Woche neben dem Job.

    All courses, one path: from an uncertain start to an animal business that carries you.

    497 € one-time · available immediately · no subscription

    English edition coming soon

    This course is currently only available in German. Join the waitlist and we'll email you when the English edition is ready.

    Goes well with this

    What others learn after "Complete Academy for animal professions"

    Thematically building on each other – every course can be bought individually, no subscription.

    Die ersten 10 Kunden in 90 Tagen course for animal professionals
    Mini course

    Die ersten 10 Kunden in 90 Tagen

    Mini-Kurs für 7 €: Der 90-Tage-Sprint von null Kunden zum ausgebuchten Quartal – 13 Wochenpläne, 5 fertige Skripte, Kunden-Tracker und 90-Tage-Bilanz. PDF direkt nach der Zahlung.

    7 €
    View course
    Das Verkaufsgespräch im Tierberuf course for animal professionals
    Mini course

    Das Verkaufsgespräch im Tierberuf

    Verkaufsgespräch im Tierberuf – Mini-Kurs für 7 €: Vom ersten „Was kostet das?“ bis zur Buchung – ohne Druck, ohne Rabatt. 6 Module, 20 Einwände mit fertigen Antworten für 8 Tierberufe. PDF direkt nach der Zahlung.

    7 €
    View course
    Die Tierarztpraxis als Partner course for animal professionals
    Mini course

    Die Tierarztpraxis als Partner

    Tierarztpraxis-Kurs für 7 €: Der wichtigste Empfehler im Tierberuf – und der, den die meisten nie ansprechen. 6 Module, 4 Skripte, 5 Vorlagen, 90-Tage-Plan für DE, AT und CH. PDF direkt nach der Zahlung.

    7 €
    View course

    The next opening – you'll be the first to know

    Individual courses you've already bought are credited toward the purchase.

    Join the waitlist

    Complete Academy for animal professions opens only a few times a year for one week. On the waitlist you'll hear about the next opening first.

    You'll receive a confirmation email. Unsubscribe any time with one click. Privacy Policy

    Get the English edition first

    This course is currently only available in German. Join the waitlist and we'll email you as soon as the English edition is ready.

    Join the waitlist

    One email when "Complete Academy for animal professions" is available in English. No spam.

    You'll receive a confirmation email. Unsubscribe any time with one click. Privacy Policy

    Cookie settings

    Essential cookies keep the site working. Analytics and advertising stay off unless you accept.