About Michael Lederer
- ·Michael Lederer, Vienna
- ·29 years as an entrepreneur, 5 years in the pet industry
- ·Led and restructured an online academy for animal professions as Managing Director
- ·Over 4,600 online courses sold
- ·Mantrailing trainer with Petra (German hunting terrier) and Siegfried (Hanoverian scent hound)
Before: Managing Director of an online academy for animal professions
From January 2024 to September 2025 I was Managing Director of Education Partners II GmbH in Vienna. Under the Dogtisch Academy brand it offers online training and further education around dogs, horses and self-employment. My responsibilities there:
- ·Restructuring and financial stabilisation of the academy
- ·Building the business unit “Self-employment in animal professions”
- ·Designing the course “Paths to self-employment” and further online courses
- ·Building the Equivital Academy (animal-assisted professional training) and the brand “tierisch erfolgreich” with podcast, YouTube and social media
- ·Lecturer in 7 Dogtisch Academy courses and 2 Equivital Academy modules
- ·Leading teams of lecturers, agencies, support and production
Today I work independently with schnauze.digital. I no longer have any connection with Dogtisch or Equivital.
Michael Lederer
Business Graduate (University of Applied Sciences)
Founder of Schnauze.Digital
Dog trainer with §11 certification, certified mantrailing trainer, former managing director of an online academy for animal professions, author and lecturer on topics related to self-employment in animal professions. Plus 29 years as an entrepreneur, 5 in the animal industry.
4.600+
courses sold
100k+
monthly revenue (€)
"What drives me: When a dog trainer tells me that she's finishing her day for the first time without thinking about unpaid invoices."
Today I work with self-employed animal professionals – dog trainers, animal physios, nutrition consultants, horse coaches, and many more. Because this industry deserves better processes than WhatsApp chaos and Excel lists.
ml@schnauze.digital