Honestly …

Does this sound familiar?

Referrals only happen by chance.

You don't dare actively ask for referrals.

Cooperations with vets or shops stay at a nice conversation.

It doesn't have to stay this way.

Referral marketing & partner networks for animal professionals shows you how to change it.

Your path

Three steps to the result

No theory loops. You implement right away.

1

Understand

You see exactly where things are stuck for you – no jargon, with examples from the animal industry.

2

Implement

You apply it right away with ready-made templates. No theory overload, just step by step.

3

Sell

You see the result in your everyday work: more inquiries, better prices, less stress.

Michael Lederer teaching Referral marketing & partner networks for animal professionals

„Aus Kunden werden Botschafter: Empfehlungs-System, Google-Bewertungen und Partnernetzwerke, die dir planbar warme Anfragen liefern.“

What changes for you

Today

Referrals only happen by chance.
You don't dare actively ask for referrals.
Cooperations with vets or shops stay at a nice conversation.

After the course

You know your starting point in numbers and what a referral is worth to you
You have five wow moments in your process that clients talk about on their own
You collect customer testimonials and Google reviews as a fixed monthly routine

And after that?

Many implement on their own. Others want someone by their side – or have it done for them. Both are possible once you're ready.

View the ways

English edition coming soon

This course is currently only available in German. Join the waitlist and we'll email you when the English edition is ready.

79 € one-time · no subscription

Content

What's inside

Referral marketing & partner networks for animal professionals: systematically build wow moments, customer testimonials and Google reviews, launch a legally compliant referral program, build partner networks with vets, shops and colleagues, and automate it all. Online course for 79 € with immediate access in the learning center.

1

Module 1 – Why referral marketing

Trust can't be bought, only passed on: the mechanism behind it, the honest math versus paid ads, and three case studies.

The power of personal referralsForms of referral: offline, online, liveAds vs. referrals – the 2026 mathCost comparison: one month, two pathsThree case studies + workbook exercise: your starting point in numbers

2

Module 2 – Organic referrals: wow moments & proof

People tell stories, not feature lists. How to create experiences and turn enthusiasm into proof.

What a wow moment isFirst-class service: the five elementsCustomer testimonials & social proof in five formatsThe 2026 legal framework for reviewsGoogle reviews: the referral strangers see firstClient events & added-value actions + workbook exercise: your five wow moments

3

Module 3 – Your referral program

Turning 'mentioned once' into 'three a month': moment, reward, mechanics and communication plan – legally sound.

The right moment to askRewards that pull: six optionsWhat can a referral cost? (customer value instead of first-package price)The mechanics: who sent whomCommunication and law: five touchpoints, one boundaryWorkbook exercise: your program on one page

4

Module 4 – Building partner networks

Who talks to your target audience daily without being your client: mapping, first contact, agreement, nurturing, affiliate.

Why partners are worth goldYour partner mapTrade instead of commissionFirst contact: in person, ten minutes, with something in handAgreement and nurturing: one page of clarity, one coffee a quarterAffiliate systems – when they pay offWorkbook exercise: your first three partners

5

Module 5 – Digital tools & automation

So no referral gets lost: an email sequence after every package, a social action, an AI assistant, tags and handover.

The referral sequence: three emails after every packageEmails 1 to 3, word for wordSocial media as a referral channelAn AI assistant instead of a rigid chatbot: turning every compliment into an opportunityTags, tracking, handoverWorkbook exercise: your flow goes live

6

Module 6 – Testing, tracking, optimizing

Three numbers, every Monday: a clean test for your reward, the five typical mistakes, and your dashboard.

The three metricsTesting rewards: two groups, four weeksFive mistakes almost every program makesWorkbook exercise: your weekly dashboard

Three Ways

How much do you want to do yourself?

There's no right or wrong way – only the one that fits your time and everyday life. The intro call is free and no obligation.

Do it yourself

Referral Marketing & Partner Networks

This is for you if …: You like working on your own, at your own pace. You need clear instructions, not accompaniment.
What you get: The complete course with all modules and templates – access right after payment, learning center included.
Your effort: You implement everything yourself – with templates and step-by-step tasks.

Buy the course

Most popularDone with you

Partner Workshop

This is for you if …: You want to be able to do it yourself, but not alone. You'd like feedback before putting time into the wrong direction.
What you get: We build your partner list and your referral system.
Your effort: Sessions with Michael, and between them you implement with clear tasks.

Done for you

Referral Setup

This is for you if …: You're short on time or don't enjoy the technical side. You want to focus on your work with animals.
What you get: Voucher, bonus and follow-up system set up.
Your effort: You provide content and approvals – we take care of the rest.

Already know what you want? Book a time for the intro call directly

Questions

Frequently asked questions

I find asking for referrals really uncomfortable – is the course still for me?

Yes. Module 3 clarifies the right moment (right after a visible success) and gives you ready-made phrasing for five touchpoints. You're not asking for a favor – you're giving your client a reason.

Does this work without a large base of regular clients?

Yes, but with a different focus: without regulars, start with module 2 (wow moments, Google reviews) and module 4 (partner networks with vets, pet shops, colleagues). The referral program from module 3 comes next.

Is this legally sound – reviews, rewards, contact data?

The course explicitly covers the 2026 legal framework: what's allowed for testimonials and Google reviews, how rewards and giveaways must be designed, and where the line is when passing on contact data.

What's the difference between the workbook and accompaniment?

With the workbook you implement on your own. With accompaniment we work on it together in sessions, and on request we can implement it completely for you. We work out which way fits in the intro call.

What happens in the intro call?

30 minutes, free and no obligation. You tell us where you stand, we look at what you really need – sometimes that's just the workbook. Michael gets back to you within one business day with a suggested time.

Referral Marketing & Partner Networks: more clients through word of mouth

In short

Does this sound familiar?

Three steps to the result

Understand

Implement

Sell

What changes for you

And after that?

What's inside

Start now

How much do you want to do yourself?

Referral Marketing & Partner Networks

Partner Workshop

Referral Setup

Michael Lederer

Frequently asked questions

I find asking for referrals really uncomfortable – is the course still for me?

Does this work without a large base of regular clients?

Is this legally sound – reviews, rewards, contact data?

What's the difference between the workbook and accompaniment?

What happens in the intro call?

How would you like to start?

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