Mini-course for 17 €: where owners actually search – and how you show up when they do. Google Business Profile, a website that books, local SEO for DE/AT/CH and the new AI search. Immediate access in the learning center.
1Module 1 – How owners search in 2026
The search path, the local pack and Google's three ranking factors.
The search path: from problem to appointment in five stepsThe local pack: the three spots that matterRelevance, distance, prominenceSearch terms owners actually type
2Module 2 – The Google Business Profile
Creating, verifying, filling in, maintaining – your most important channel, for free.
Creating, claiming, verifyingCategory, name, service areaFilling in the profile: services, photos, attributesReviews: routine, responses, removal requestsMaintenance in ten minutes a week
3Module 3 – The website that books
One job, five pages, clear copy, one button – and the required pages.
Your website's one jobThe five pagesThe homepage above the foldCopy that owners actually readRequired pages and technical basics (without a cookie banner)
4Module 4 – Building it with Claude Design
From a brief to a finished page in one afternoon.
What Claude Design is – and isn'tThe prompt chain: brief, structure, copyBuilding and iteratingGoing live: export, hosting, domain, Search Console
5Module 5 – Local SEO
Search terms, page structure, directories, local links, guides – DE/AT/CH.
Keyword research in 30 minutesOn-page: the seven key spotsNearby towns and location pagesDirectories and local linksA guide article once a month
6Module 6 – AI search and measuring
Appearing in AI Overviews, ChatGPT and Perplexity – and knowing what works.
How AI search chooses local providersVoice search and agentic bookingMeasuring: five numbers, three tools, a monthly check-in