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    Get found: website, Google profile, local search

    Get Found: website, Google profile and local search

    Whoever searches for you in your region finds you first – on Google and in AI search.

    Show up where pet owners search: with a Google Business Profile, a clear website and a checklist for local search.

    English edition coming soon

    This course is currently only available in German. Join the waitlist and we'll email you when the English edition is ready.

    17 €one-time
    Prefer support? → Three Ways

    Instant download · learning center included · payment via Stripe

    • Available immediately
    • No subscription
    • Access right after payment
    Get found: website, Google profile, local search – Titelbild des Online-Kurses für Tierprofis
    Michael Lederer
    Michael Lederer
    Implementer for animal professionals
    Mini-course

    In short

    “Get Found: Website, Google Profile, Local Search” is a mini-course for dog schools and animal professionals who want to become visible on Google in their region. It covers the Google Business Profile, your own website and local search terms, with a checklist. The price is 17 € one-time.

    Honestly …

    Does this sound familiar?

    Others rank above you on Google.

    Your Google profile is incomplete or has barely any reviews.

    You don't know how ChatGPT & co. make recommendations.

    It doesn't have to stay this way.

    Get found: website, Google profile, local search shows you how to change it.

    Your path

    Three steps to the result

    No theory loops. You implement right away.

    1

    Understand

    You see exactly where things are stuck for you – no jargon, with examples from the animal industry.

    2

    Implement

    You apply it right away with ready-made templates. No theory overload, just step by step.

    3

    Sell

    You see the result in your everyday work: more inquiries, better prices, less stress.

    Michael Lederer teaching Get found: website, Google profile, local search

    „Google-Profil, Website und lokale Suche – der Kanal, über den Halter dich finden, wenn sie jetzt jemanden brauchen.“

    What changes for you

    Today
    • Others rank above you on Google.
    • Your Google profile is incomplete or has barely any reviews.
    • You don't know how ChatGPT & co. make recommendations.
    After the course
    • Your Google profile is complete, verified and active
    • Your website answers the three key questions in ten seconds
    • You rank in local searches – and get mentioned in AI answers

    And after that?

    Many implement on their own. Others want someone by their side – or have it done for them. Both are possible once you're ready.

    View the ways

    English edition coming soon

    This course is currently only available in German. Join the waitlist and we'll email you when the English edition is ready.

    17 € one-time · no subscription

    Content

    What's inside

    Mini-course for 17 €: where owners actually search – and how you show up when they do. Google Business Profile, a website that books, local SEO for DE/AT/CH and the new AI search. Immediate access in the learning center.

    1
    Module 1 – How owners search in 2026
    The search path, the local pack and Google's three ranking factors.
    The search path: from problem to appointment in five stepsThe local pack: the three spots that matterRelevance, distance, prominenceSearch terms owners actually type
    2
    Module 2 – The Google Business Profile
    Creating, verifying, filling in, maintaining – your most important channel, for free.
    Creating, claiming, verifyingCategory, name, service areaFilling in the profile: services, photos, attributesReviews: routine, responses, removal requestsMaintenance in ten minutes a week
    3
    Module 3 – The website that books
    One job, five pages, clear copy, one button – and the required pages.
    Your website's one jobThe five pagesThe homepage above the foldCopy that owners actually readRequired pages and technical basics (without a cookie banner)
    4
    Module 4 – Building it with Claude Design
    From a brief to a finished page in one afternoon.
    What Claude Design is – and isn'tThe prompt chain: brief, structure, copyBuilding and iteratingGoing live: export, hosting, domain, Search Console
    5
    Module 5 – Local SEO
    Search terms, page structure, directories, local links, guides – DE/AT/CH.
    Keyword research in 30 minutesOn-page: the seven key spotsNearby towns and location pagesDirectories and local linksA guide article once a month
    6
    Module 6 – AI search and measuring
    Appearing in AI Overviews, ChatGPT and Perplexity – and knowing what works.
    How AI search chooses local providersVoice search and agentic bookingMeasuring: five numbers, three tools, a monthly check-in

    Your offer

    Start now

    Get found: website, Google profile, local search
    Mini-course · 6 modules · 26 lessons · in the learning center
    • Immediate access in the learning center (8 modules, 47 lessons)
    • The complete course as a PDF (48 pages) to download in the learning center
    • 8 templates and 12 prompts to copy
    • A 40-point checklist for profile and website + a 30-day plan
    • Access right after payment & all updates
    Bonus: Ask Michael personally
    Ask your question right inside the course – I'll answer you personally.
    17 €
    one-time · no subscription · invoice automatically

    English edition coming soon

    This course is currently only available in German. Join the waitlist and we'll email you when the English edition is ready.

    Access arrives right away by email
    Three Ways

    How much do you want to do yourself?

    There's no right or wrong way – only the one that fits your time and everyday life. The intro call is free and no obligation.

    Do it yourself

    Get Found: Website, Google Profile, Local Search

    This is for you if …
    You like working on your own, at your own pace. You need clear instructions, not accompaniment.
    What you get
    The complete course with all modules and templates – access right after payment, learning center included.
    Your effort
    You implement everything yourself – with templates and step-by-step tasks.
    Most popularDone with you

    Visibility Session

    This is for you if …
    You want to be able to do it yourself, but not alone. You'd like feedback before putting time into the wrong direction.
    What you get
    Optimize your Google profile and website together.
    Your effort
    Sessions with Michael, and between them you implement with clear tasks.
    Done for you

    Website + Google Profile

    This is for you if …
    You're short on time or don't enjoy the technical side. You want to focus on your work with animals.
    What you get
    Fully created and set up.
    Your effort
    You provide content and approvals – we take care of the rest.

    Already know what you want? Book a time for the intro call directly

    Michael Lederer with his dogs Petra and Siegfried
    Who's behind it

    Michael Lederer

    I build digital products, websites and workflows for people who work with animals – as someone who implements, not a coach. At home I train mantrailing with Petra and Siegfried, so I know how little time is left next to working with animals.

    Write to me

    Questions

    Frequently asked questions

    Do I need technical knowledge?

    No. You work step by step: the profile first, the website second. You build the website with ready-made prompts – no coding, no agency.

    Does this also apply to Austria and Switzerland?

    Yes. Search terms, directories and required disclosures are described separately for DE, AT and CH.

    Is this a download or a course?

    Both: you get immediate access in the learning center – the complete course PDF to print is there too.

    What's the difference between the workbook and accompaniment?

    With the workbook you implement on your own. With accompaniment we work on it together in sessions, and on request we can implement it completely for you. We work out which way fits in the intro call.

    What happens in the intro call?

    30 minutes, free and no obligation. You tell us where you stand, we look at what you really need – sometimes that's just the workbook. Michael gets back to you within one business day with a suggested time.

    How would you like to start?

    Do it yourself

    Get found: website, Google profile, local search: 17 € one-time · available immediately · no subscription.

    English edition coming soon

    This course is currently only available in German. Join the waitlist and we'll email you when the English edition is ready.

    With support

    Prefer to do it together or have it done for you? In 30 minutes we'll figure out what you really need – free and no obligation.

    Payment via Stripe · invoice included

    Goes well with this

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    This course is currently only available in German. Join the waitlist and we'll email you as soon as the English edition is ready.

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