How should you price your dog training?
Many animal professionals set their prices by looking at competitors or by gut feeling. That often leads to prices that are too low to sustain the business.
Ask the Problem Solver for freeWhy this happens
- Without knowing your real costs and working hours, it is hard to tell whether a price covers your time.
- If your offer is described vaguely, clients can only compare it by price.
- Single sessions are easy to cancel; clear packages make results and commitment easier to understand.
What you can do today
- List your monthly business costs and the hours you can realistically work with clients.
- Work out the minimum hourly amount you need before you look at competitors.
- Write one sentence that says who you help with which problem – this makes your offer comparable on more than price.
- Turn your most common request into a package with a clear goal and a fixed number of sessions.
Your situation is different?
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Frequently asked questions
Should I simply charge what other trainers charge?
Competitor prices are a reference point, not a basis. Your own costs and positioning matter more.
Do packages work better than single sessions?
Packages make the goal and the commitment clearer. Whether they suit you depends on your clients and your way of working.
More common problems
General guidance only; it does not replace legal, tax or veterinary advice and makes no promise of results.