Clients leave after puppy class – what can you do?
Many dog trainers know this: the puppy class is full, but only a few owners book anything afterwards. That rarely has to do with the quality of your training.
Ask the Problem Solver for freeWhy this happens
- Owners often see the puppy class as a finished task. If nobody shows them what comes next, they assume the job is done.
- The next offer is frequently mentioned only at the very end, or not at all, when the decision has already been made.
- Adolescence brings new challenges a few weeks later, but by then owners have lost touch with you.
What you can do today
- Name the next stage (for example the adolescent phase) in the second-to-last lesson, not on the last day.
- Describe one concrete situation owners will face in the coming months and how your follow-up course helps with it.
- Send a short personal message a few days after the last session with a clear, low-pressure way to continue.
- Ask two or three owners why they did or did not continue, and use their words in your next announcement.
Template to adapt
Hi [name], it was lovely having you and [dog] in the puppy class! Over the next few weeks many dogs enter adolescence – recall and lead walking often get harder again. If you'd like to stay on track, my [course name] starts on [date]. Just reply if you have questions.
Your situation is different?
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Describe your situation in your own words or by voice. The Problem Solver answers from our course content with a step for today and a template – free of charge.
Ask the Problem SolverYour next step
Puppy Class in a Box
Worked-out modules, templates and materials for your puppy class – including ideas for a natural next step.
Frequently asked questions
Is it pushy to mention a follow-up course during the puppy class?
Not if you explain an honest benefit for the dog and the owner. Owners usually appreciate knowing what to expect next.
When is the best time to mention the next course?
Before the final session, so owners still have time to think about it while they are in touch with you.
More common problems
General guidance only; it does not replace legal, tax or veterinary advice and makes no promise of results.