The Sales Conversation in Animal Professions: state prices and answer objections
First conversations that end in a booking – without feeling like a salesperson.
Lead conversations from the first contact to the decision: with a guide, answers to objections and exercises for animal professions.
English edition coming soon
This course is currently only available in German. Join the waitlist and we'll email you when the English edition is ready.
Instant download · learning center included · payment via Stripe
- Available immediately
- No subscription
- Access right after payment
In short
“The Sales Conversation in Animal Professions” is a mini-course for dog trainers and animal professionals who want more confidence in the first conversation. It shows how to state prices, respond to objections and offer packages. The price is 7 € one-time.
Your day
I think I know your day.
Your groups run well, people like you, and their dogs are making progress.
But when someone asks "What does it cost?", your voice gets quieter.
And after "I'll think about it", you often never hear back.
It's not your fault.
We learned to help animals — not to ask good money for our work. Selling wasn't part of any trainer education. That's why it feels uncomfortable. And that's why it can be practiced.
A short story
This is Sabine. 46, runs her own dog school near Cologne.
Her groups are full, yet not enough is left at the end of the month. She hasn't raised her price in four years. When someone asks "What does it cost?", she almost apologizes.
- She works out, honestly, what an hour actually costs her.
- She offers packages instead of single sessions.
- She practices three responses to "too expensive" until they sound calm.
Afterward, Sabine states her price calmly. No justification, no discount tacked on.
Sabine is a made-up character – like many trainers we know.
Your choice, not pressure.
You don't have to become a salesperson. You need a few sentences that fit you — and the confidence to say them calmly.
Away from …
- A knot in your stomach when you state your price
- Discounts out of insecurity
- Prospects who disappear
Toward …
- A price you can say calmly
- Packages instead of single sessions
- Being seen as a professional — not a hobbyist
Honestly …
Does this sound familiar?
Prospects say "I'll get back to you" – and never do.
Your voice gets quiet when you state the price.
Objections like "too expensive" throw you off.
It doesn't have to stay this way.
The sales conversation in animal professions shows you how to change it.
Your path
Three steps to the result
No theory loops. You implement right away.
Understand
You see exactly where things are stuck for you – no jargon, with examples from the animal industry.
Implement
You apply it right away with ready-made templates. No theory overload, just step by step.
Sell
You see the result in your everyday work: more inquiries, better prices, less stress.
„Gesprächsleitfaden auf einer Seite, 20 Einwand-Karten, Selbstcheck – zum Ausdrucken und Üben.“
What changes for you
- Prospects say "I'll get back to you" – and never do.
- Your voice gets quiet when you state the price.
- Objections like "too expensive" throw you off.
- You state your price calmly – and justify it in one sentence
- You have a practiced answer for each of the 20 objections
- You end every conversation with a next step
English edition coming soon
This course is currently only available in German. Join the waitlist and we'll email you when the English edition is ready.
Content
What's inside
The sales conversation in animal professions – mini-course for 7 €: from the first "What does it cost?" to the booking – no pressure, no discounts. 6 modules, 20 objections with ready-made answers for 8 animal professions. PDF right after payment.
Your offer
Start now
- PDF (60 pages) – download right after payment
- 20 objections with ready-made answers for 8 animal professions
- A one-page conversation script, printable
- A self-check and a 4-week practice plan
- Access right after payment & all updates
English edition coming soon
This course is currently only available in German. Join the waitlist and we'll email you when the English edition is ready.
The next step after The Sales Conversation
If you want to build your animal business step by step, Foundation: Start Your Animal Business is the right next course. Individual consultation is also available on request – the intro call (30 min.) is free.
Prefer to pick a time right away? Go to booking
Michael Lederer
I build digital products, websites and workflows for people who work with animals – as someone who implements, not a coach. At home I train mantrailing with Petra and Siegfried, so I know how little time is left next to working with animals.
Questions
Frequently asked questions
Is this a video course?
No. This is a compact mini-course as a PDF: 60 pages of conversation practice instead of hours of video. Download right after payment – to print and practice.
Does this also work for animal physio, grooming salons or horses?
Yes. The structure is the same everywhere, the phrasing isn't: there are dedicated examples for dog training, animal physiotherapy, nutrition consulting, animal naturopathy, boarding/sitting, grooming, cat behavior and horses.
Are these sales tricks?
No. No manufactured scarcity, no closing techniques. You learn to say clearly and honestly what helps and what it costs – so owners can decide.
Who is the 'sales conversation in animal professions' course for?
For every animal professional who wants to conduct sales conversations with confidence: dog trainers, animal physiotherapists, nutrition consultants, animal naturopaths, boarding facilities, grooming salons, cat and horse professionals. You'll learn to structure your sales conversation in your animal profession from first contact through to booking.
Wann kann ich starten?
Das Workbook „Mein Kurs, mein Business" (199 €) kaufst du sofort – der Download kommt direkt nach der Zahlung. Alle Videokurse sind direkt kaufbar und sofort nach Zahlung freigeschaltet. Keine Warteliste, kein Abo.
Wie lange habe ich Zugriff auf den Kurs?
Du erhältst Zugriff auf alle Videos, Workbooks und Vorlagen – inklusive aller zukünftigen Updates ohne Aufpreis.
Brauche ich Vorkenntnisse?
Nein. Die Kurse sind so aufgebaut, dass du auch ohne Vorerfahrung Schritt für Schritt mitkommst. Erfahrene Tierprofis können direkt zu den fortgeschrittenen Modulen springen.
Wie läuft die Bezahlung ab?
Alle Kurse und das Workbook werden über Stripe als Einmalzahlung abgerechnet. Nach erfolgreicher Zahlung erhältst du sofort den Download-Link bzw. direkt Zugang zu den Videokursen.
Kann ich den Kurs auch nebenberuflich absolvieren?
Absolut. Alle Inhalte sind als Selbstlern-Videos verfügbar – du bestimmst Tempo und Zeitpunkt selbst. Die meisten Teilnehmer:innen schaffen ein Modul pro Woche neben dem Job.
First conversations that end in a booking – without feeling like a salesperson.
7 € one-time · available immediately · no subscription
English edition coming soon
This course is currently only available in German. Join the waitlist and we'll email you when the English edition is ready.
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Get the English edition first
This course is currently only available in German. Join the waitlist and we'll email you as soon as the English edition is ready.