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    99 Tips for your animal-profession self-employment

    99 Tips for Your Animal-Profession Self-Employment: ideas you can apply to your business right away

    On the field at 7, still on Instagram at 10pm – and still gaps in your calendar? Start here. For 1 €.

    Calendar sometimes full, sometimes empty? 99 tips, each with one immediate action – the first one still fits into your evening. 59-page PDF, 8 modules, available right away.

    English edition coming soon

    This course is currently only available in German. Join the waitlist and we'll email you when the English edition is ready.

    1 €one-time
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    Instant download · learning center included · payment via Stripe

    • Available immediately
    • No subscription
    • Access right after payment
    99 Tips for your animal-profession self-employment – Titelbild des Online-Kurses für Tierprofis
    Michael Lederer
    Michael Lederer
    Implementer for animal professionals
    8 modules
    Warum 1 €? – Michael erklärt es im Video
    Warum 1 €?

    Michael erklärt den Preis des Quickstart-Guides mit 99 Tipps.

    (Video in German)

    In short

    “99 Tips for Your Animal-Profession Self-Employment” is a 59-page PDF guide for self-employed dog trainers and animal professionals. It contains 99 tips in 8 modules on mindset, getting clients, marketing, pricing, referrals, growth and AI, each with one immediate action. The price is 1 € one-time.

    Your day

    I think I know your day.

    1. At 7am you're out on the field, in the rain, with a young dog who finds everything more interesting than you today.

    2. Midday a private session, afternoon a group class, and messages to answer in between.

    3. And at 10pm you're still on Instagram, wondering if anyone even sees it.

    It's not your fault.

    In your training you learned about dogs: learning behavior, body language, training. How clients find you, how you state a price, how you get referrals — none of that was on the curriculum. But that also means: it can be learned. Step by step, like leash work.

    A short story

    Picture Lena. 34, a mobile dog trainer near Graz.

    Before

    In spring her calendar is full; by November, Tuesdays are empty. Lena waits for referrals — for the one that might come. And thinks: others are just better at marketing.

    What Lena changes
    • She actively asks every happy client for a referral — with a sentence she practiced beforehand.
    • She reaches out to two vet practices nearby instead of hoping for chance.
    After

    Afterward, there are fewer empty Tuesdays. More importantly, Lena knows where her next client will come from.

    Lena is a made-up character – like many trainers we know.

    Your choice, not pressure.

    You don't have to change everything at once. The 99 tips are the smallest step: one tip, one action, tonight. If you want more afterward, you decide how it continues.

    Away from …

    • A calendar that's sometimes full, sometimes empty
    • A knot in your stomach when you state your price
    • Too many things going on at once
    • The quiet worry that it won't add up

    Toward …

    • Bookings you can plan around
    • A price you can say calmly
    • More time with dogs, less on your phone
    • Being seen as a professional — not a hobbyist

    Honestly …

    Does this sound familiar?

    Your calendar is sometimes full, sometimes empty – and you're not quite sure why.

    You don't have time for long courses next to space, groups and messages.

    You want one concrete next step instead of more theory.

    It doesn't have to stay this way.

    99 Tips for your animal-profession self-employment shows you how to change it.

    Does this sound familiar? Three short stories

    Lenas leerer Dienstag – Michael erklärt es im Video
    Lenas leerer Dienstag

    Michael spricht über freie Termine im Alltag einer beispielhaften Tierprofi-Figur.

    (Video in German)

    Sabine und ‚Was kostet das?‘ – Michael erklärt es im Video
    Sabine und ‚Was kostet das?‘

    Michael spricht über die Preisfrage im Gespräch mit Tierkundinnen und Tierkunden; Sabine ist eine Beispielfigur.

    (Video in German)

    Jana, 22 Uhr am Laptop – Michael erklärt es im Video
    Jana, 22 Uhr am Laptop

    Michael spricht über die Arbeit nach Feierabend am Beispiel von Jana.

    (Video in German)

    Lena, Sabine and Jana are example characters, not real clients.

    Your path

    Three steps to the result

    No theory loops. You implement right away.

    1

    Understand

    You see exactly where things are stuck for you – no jargon, with examples from the animal industry.

    2

    Implement

    You apply it right away with ready-made templates. No theory overload, just step by step.

    3

    Sell

    You see the result in your everyday work: more inquiries, better prices, less stress.

    Michael Lederer teaching 99 Tips for your animal-profession self-employment

    „99 Quickstart-Tipps – Michael feuert sie blitzschnell durch. Sofort umsetzbar, ohne Theorie-Ballast.“

    What changes for you

    Today
    • Your calendar is sometimes full, sometimes empty – and you're not quite sure why.
    • You don't have time for long courses next to space, groups and messages.
    • You want one concrete next step instead of more theory.
    After the course
    • You have 99 immediately applicable levers at hand
    • You know which tools & AI really save time
    • You have a clear anti-cold-calling strategy

    English edition coming soon

    This course is currently only available in German. Join the waitlist and we'll email you when the English edition is ready.

    1 € one-time · no subscription

    Three tips as a sample

    3 Tipps sofort – Michael erklärt es im Video
    3 Tipps sofort

    Michael gibt drei kurze Anregungen für den Tierprofi-Alltag.

    (Video in German)

    Content

    What's inside

    99 tips for 1 €: a practical PDF guide with 8 modules, 99 tips and 99 immediate actions – drawn from building an animal academy and 28 years of growth & business development. Download right after purchase.

    1
    Module 1 – Mindset & an honest start (tips 1–12)
    Self-worth, limiting beliefs, and an honest look at taking the leap into self-employment.
    Resolving 'what am I worth?'Overcoming the helper syndromeLearning to say no
    2
    Module 2 – Winning your first clients (tips 13–26)
    From a cold start to your first paying clients – without cold-calling.
    First-client strategyReferral triggersFirst conversations that book
    3
    Module 3 – Marketing & visibility (tips 27–43)
    Getting visible without marketing nonsense – inbound instead of ad pressure.
    Visibility leversContent that sellsBuilding local reach
    4
    Module 4 – Sales, pricing & negotiation (tips 44–58)
    Raising prices, building packages, avoiding discount traps.
    Value argumentationPackages instead of hourly ratesAvoiding discount traps
    5
    Module 5 – Repeat clients & referrals (tips 59–70)
    Turning first-time clients into regulars – and systematically triggering referrals.
    Building client loyaltyA referral systemReactivating past clients
    6
    Module 6 – Growth, scaling & staff (tips 71–82)
    From solo to team – without burnout and without losing your personal touch.
    Your first hiresProcesses instead of heroicsWhen scaling makes sense
    7
    Module 7 – Digital tools, AI & the modern animal business (tips 83–93)
    Digital tools & AI helpers that really save time in everyday animal work.
    An AI phone assistant as backupScheduling toolsEasy bookkeeping
    8
    Module 8 – Advanced strategies & lasting success (tips 94–99)
    Long-term levers: positioning, diversification and a business that supports you.
    A second income streamLong-term positioningA business that supports you

    Your offer

    Start now

    99 Tips for your animal-profession self-employment
    8 modules · 99 tips · PDF (59 pages)
    • PDF guide (59 pages) – download immediately after purchase
    • 8 modules along your self-employment journey
    • 99 tips, each with an immediate action under 30 minutes
    • End-of-module checklists + a chapter on AI, online booking & automation
    • Access right after payment & all updates
    Bonus: Ask Michael personally
    Ask your question right inside the course – I'll answer you personally.
    1 €
    one-time · no subscription · invoice automatically

    English edition coming soon

    This course is currently only available in German. Join the waitlist and we'll email you when the English edition is ready.

    Access arrives right away by email
    What's next?

    The next step after 99 Tips for Your Animal Profession

    If you want to build your animal business step by step, Foundation: Start Your Animal Business is the right next course. Individual consultation is also available on request – the intro call (30 min.) is free.

    View Foundation

    Prefer to pick a time right away? Go to booking

    Michael Lederer with his dogs Petra and Siegfried
    Who's behind it

    Michael Lederer

    I build digital products, websites and workflows for people who work with animals – as someone who implements, not a coach. At home I train mantrailing with Petra and Siegfried, so I know how little time is left next to working with animals.

    Write to me

    Questions

    Frequently asked questions

    What is “99 Tips for Your Animal-Profession Self-Employment”?

    “99 Tips for Your Animal-Profession Self-Employment” is a 59-page PDF practice guide with 8 modules and 99 tips for self-employed animal professionals. Every tip ends with an immediate action you can do in under 30 minutes.

    What does the Quickstart cost?

    The Quickstart costs a one-time 1 €, no subscription. The symbolic price covers the payment fees.

    Which topics do the 99 tips cover?

    The 99 tips cover mindset, first clients, marketing and visibility, sales and pricing, repeat clients and referrals, growth and staff, digital tools and AI, as well as long-term strategies. These are the 8 modules of the guide.

    How do I get the guide?

    You get the guide right after payment as a download link on the thank-you page, plus by email. The PDF is yours to keep and can be read and printed on any device.

    Who is the Quickstart for?

    The Quickstart is for animal professionals looking for quick, concrete levers for their self-employment. It's especially suited to solo self-employed people without time for long courses.

    On the field at 7, still on Instagram at 10pm – and still gaps in your calendar? Start here. For 1 €.

    1 € one-time · available immediately · no subscription

    English edition coming soon

    This course is currently only available in German. Join the waitlist and we'll email you when the English edition is ready.

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    This course is currently only available in German. Join the waitlist and we'll email you as soon as the English edition is ready.

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